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Malt Strategy
Lana VinogradovaLV

Lana Vinogradova

Marketing and Business Consultancy

€800/day
Basel, CH
15+ years
Marketing
Corporate strategy
Digital Transformation
Communication
Innovation

Average response time: 1 hour

About Lana

Ex-Global Marketing Director | FMCG & Luxury | Strategic Marketing Advisor



Marketing leader with 15+ years of international experience in FMCG, Life Sciences, beauty and luxury brands. Former Global Brand Director at P&G Prestige, and Global Head of Marketing at DSM-Firmenich, leading global portfolios, innovation pipelines and go-to-market strategies across Europe and international markets.



I support companies and leadership teams on:

Brand & portfolio strategy

Go-to-market and growth acceleration

Innovation & launch strategy

Marketing transformation and organisational set-up

Interim support for senior marketing roles


Used to working at global and regional level, managing P&L, large budgets, complex stakeholders and cross-functional teams. Fluent in English and French.
Chemicals
Luxury Goods
Pharmaceuticals
Laundry, Home Care and Personal Care
Fashion and Cosmetics

  • English

    Native or bilingual

  • French

    Fluent

  • Russian

    Native or bilingual

Can work on-site
Basel (up to 50km)

Experience

  • Self-Employed
    Marketing and Business Consultancy
    October 2024 - Today (1 year and 8 months)
    Consulting medium-size businesses on marketing, portfolio, business strategy.
    E-commerce, digital, go-to-market. Market analysis: competitors, customers, consumer understanding, marketing trends
  • DSM - Firmenich
    Global Head of Marketing
    CHEMICAL
    April 2018 - May 2024 (6 years and 1 month)
    Basel, BS, Switzerland
    • • Led innovation, marketing, commercial strategies, business management. Design of creative marketing materials, building a portfolio of short and long-term innovations.
    • • Core achievements: creation and implementation of successful 5-years innovation, marketing, business strategies.
    • • Development of new breakthrough innovations; new outstanding marketing campaigns and promotional tools.
    • • The strongest business growth in 2019-2022: +18-25% yearly turnover/profit growth behind right strategy and focusing on DSM peptides innovations.
    Marketing Communication Commercial strategy Innovation
  • Procter & Gamble Prestige
    Global Brand Director
    May 2014 - January 2017 (2 years and 8 months)
    Geneva, Switzerland
    Leading portfolio of 3 global fragrances brands (Lacoste, Escada, Rochas). Leading global P&L ($300MM sales), marketing, go-to-market strategies. Leading multifunctional global team of 15+ professionals.
    Led creation of new winning Lacoste and Escada 5-years vision and marketing, commercial, in-store, innovation strategies
    • Ensured effective and optimized marketing and digital plans across all global markets to grow turnover and profitability.
    • Full P&L leader, constantly controlling the financial measures to ensure turnover/profit maximization.
    Innovation Team management Content marketing Digital Transformation Commercial strategy
Check out Lana's experience

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Education

  • DIGITAL TRANSFORMATION COURSE
    IMD
    2016
    DIGITAL TRANSFORMATION COURSE
  • MASTERS DEGREE (diploma
    MOSCOW Pedagogical University
    2000
    MASTERS DEGREE (diploma

Skill set

Commercial
E-commerce
Strategic planning
Team management
Social media
Content marketing

Categories