I bring in experience and skills in strategy and creativity to develop communications and social media campaigns, targeted messaging and creative content that gain excellent levels of engagement, producing transformative global impact. I particularly specialise in audience segmentation and profiling. I enjoy and excel at creative, collaborative work to ideate and find innovative solutions.
Specialisation: strategic communications, brand management, content creation, audience segmentation, bridging global networks, engaging global communities, public relations, performance marketing.
Fields of interest: cultural diplomacy, soft power, foreign policy, culture, climate change and environmental protection, social justice, equality and equity; education, sustainability, systems change, refugees and migrants integration, globalisation.