About Leticia
- More than 10 years experience developing web analytics strategies for ecommerce.
- User experience and marketing channels optimization in different markets.
- Technical implementation expert in a wide range of tools.
- Associate professor. Training courses for internal departments.
- Implementation and data analysis expert: Matomo (Piwik), Google Analytics 4, Google Tag Manager, Hotjar, Data Studio (Looker), Excel reporting and Google spreadsheets (Google Analytics integration), Google Optimize, Google Search Console, Grafana, Metabase
- Advanced user: Adobe Analytics (Omniture SiteCatalyst), Microsoft Power BI, AdWords, LiveChat, AdSense, Responsys, Pingdom, WebsiteOptimizer.
English
Fluent
Spanish
Native or bilingual
Galician
Native or bilingual
Remote only
Primarily works remotely
Experience
- Optimizar.infoDigital Analytics Specialist @ optimizar.infoMarch 2014 - Today (12 years and 3 months)- In charge of measurement strategies for international eCommerce projects- Technical implementation in a wide range of analytics tools (Matomo expert).- Dashboard definition and development. (looker studio, metabase)- A proven record analyzing data to understand user behavior in order to optimize conversion.- Management of teams specialized in digital analytics. Resource planning and daily monitoring.- Associate professor. Custom training courses for internal departments.
- BIMBA Y LOLADigital AnalystNovember 2020 - August 2023 (2 years and 9 months)- Definition of new measurement strategy for website and apps (iOS and Android).- Coordination of technical implementation and data validation.- Data analysis to understand user behavior to improve conversion- Report development for technical, commercial and digital departments.
- In Marketing We TrustDigital AnalystMarch 2021 - December 2022 (1 year and 9 months)- Technical implementation and configuration of measurement tools for customers in different sectors of the Australian and international markets.
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Education
- Ingeniería en InformáticaUniversidad2011
Certifications
- Google Analytics Individual Qualification (IQ)Google2013