Liubov Kulyk

• ● Conducted analysis and evaluation ofthe existing website and created a detailed UX improvement concept to optimise user experience and visual structure.

• ● Supported the development ofthe Corporate Design, including selection of typography, colourschemes, and iconography.

• ● Contributed to the creation ofthe Brand Book and definition ofa consistent visual identity.

• ● Designed marketing materials and social media content aligned with the brand identity.

• ● Collaborated closely with management to ensure coherent brand communication across all channels.

• ● Developed Brand Guidelines, Visual Identity, and a Modular Design System forsofware products.

• ● Built a UI Component Library and defined design standards for engineering and development teams.

• ● Designed the Corporate Website (UX structure, UI design, responsive screens).

• ● Created Marketing & Communication Materials (presentations, print, web, social media).

• ● Produced Content Creation aligned with company strategy.

• ● Managed room preparation, laundry tasks, and ironing, ensuring consistent cleanliness according to hotel guidelines.