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Malt Strategy
Luca SottolanaLS

Luca Sottolana

Marketing Strategy & Cost Optimization

€450/day
Mendrisio, CH
15+ years
Digital Transformation
Cost Reduction
Marketing
IT Strategy
Corporate strategy

Average response time: 1 hour

About Luca

Since 20+ years, I am Board member of corporations and startups in Europe, America and Asia, specializing in: marketing strategy, cost controlling and optimization; "emergency management", that is to say handling a company with poor cash flow or with need of steep growth with limited marketing budget; international M&A and country offices/team creation. I am owner of a consulting firm and software house with country offices in Switzerland and Poland. I have personally been investor & CTO of start-ups and companies in several fields, including but not limited to arts, automotive and TV/entertainment. Past and current projects include countries such as US, Switzerland, Italy, Poland, Spain, Canada, Austria, China and Singapore. I am member of AssoController, the Italian association of Professional Cost Controllers

  • Italian

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Ultimate Consulting
    Owner, Manager
    January 2004 - December 2010 (6 years and 11 months)
    Ultimate Consulting has been a personal firm, specialized in IT consultancy and direct support for SME that did not implement their own IT department in house. Services included assistance of Doctor Accounting, now Doctor Manager, that was at that time developed by Doctor Software.
    Market-Entry Strategy Corporate Strategy Digital Marketing
  • Dragon-Fire
    Board Member, Shareholder
    June 2008 - December 2011 (3 years and 6 months)
    Dragon-Fire has been the exclusive distributor of the innovative instant extinguisher Fire Antigen: a self-triggering, passive fire fighting tool with no electronic mechanisms and requiring no maintenance for up to 5 years. The company was also involved in cooperation with public institutions to improve fire fighting techniques.
  • Mon Share Art
    CMO, Shareholder, Board Member
    April 2019 - June 2024 (5 years and 2 months)
    Mon Share Art aims to provide the necessary tools for investors, art lovers and collectors to facilitate the rental and acquisition of art, while also offering a secure platform to maximise investments. The firms aims to offer a carefully curated, ever-growing selection of art, available both on and offline at MSA Display Spots, and to give artists more opportunities and exposure.
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Certifications

  • AssoController Member
    AssoController
    2025

Skill set

Controlling and Performance Management Systems
Advertising
Innovation
E-commerce
Web analytics
Customer Relationship Management (CRM)
Customer Segmentation and Analysis
Digital Marketing
Marketing Analytics
ERP Integration with External Systems
ERP System Customization
IT Strategy
IT Project Management
Business Plan Development
Innovation Management
Growth Strategy
Corporate Strategy
Market-Entry Strategy

Categories