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Lucas SalaLS

Lucas Sala

Digital Automations and Branding Expert

€250/day
Genève, CH
3-7 years

Average response time: 1 hour

About Lucas

[ TARIF DE LANCEMENT - OFFRE LIMITEE ] [ prix de base - 750eur/j ]

Expert en automatisation, IA et stratégie digitale/branding/positionnement


Diplômé d’ESADE (Barcelone), avec des échanges à Bocconi (Milan) et Thammasat (Bangkok), je suis spécialisé dans la transformation digitale des PME et organisations grâce à l’automatisation et l’intelligence artificielle.

Fondateur de Novalia Solutions, j’ai accompagné plusieurs entreprises (notamment Bocconi, Rotterdam School of Management, et des cabinets de conseil) dans :

  • La création de chatbots intelligents capables de répondre aux clients, générer des leads et collecter des insights marketing.
  • Le développement de workflows automatisés avec n8n / Zapier pour réduire les tâches manuelles et améliorer la productivité.
  • La mise en place de tunnels d’onboarding ou de conversion optimisés (landing pages, CRM, email automation...).
  • L’audit et la refonte de parcours utilisateurs pour mieux aligner les objectifs business et les attentes clients.

Compétences clés :

  • Automatisation (n8n, Zapier)
  • Intégration IA (GPT, API, assistants sur mesure)
  • Stratégie digitale & parcours client
  • Conception de solutions no-code
  • Copywriting et pitch decks
  • Conseil en productivité et outils SaaS
  • Branding et Positionnement

Trilingue (français, anglais, espagnol), j’interviens sur des missions à distance ou en Europe, avec une approche business-first : chaque outil ou automatisation que je déploie doit créer de la valeur mesurable.

  • French

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • NOVALIA SOLUTIONS – Digital Data Services
    Founder, CEO
    January 2025 - Today (1 year and 5 months)
    Bangkok, Thailand
    • Led strategy, product dev, and sales in France, Spain, and Switzerland; secured clients like Bocconi and RSM
    • Built scalable offers and onboarding funnels for SMEs, shaped branding, websites, and sales assets
    • Managed tech development (chatbots, JS injectors, n8n); led cross-functional projects across tech, marketing, and ops
    • Expert in AI strategy and implementation in processes
  • UNILEVER - FMCG
    Category Management Intern – Home Care
    July 2024 - December 2024 (5 months)
    Brussels, Belgium
    • Product Pricing Strategy: Optimized SKU pricing to drive margin and stay competitive in the Home Care market
    • Promotional Strategy: Designed and reviewed Home Care promotions (TPR, BOGO, in-store) based on ROI and shopper data
    • Forecasting & Planning: Built 2025 sales forecasts with demand planners, aligned to promo calendars and market trends
  • TRANSCEND PARTNERS - Financial Investment Services; M&A;
    Sales Analyst Intern
    April 2023 - December 2023 (8 months)
    Barcelona, Spain
    • Oversaw data collection and analysis on over 3000 clients, identified key sectors and purchasing behavior
    • Analyzed the Spanish technology M&A market through detailed research, pinpointing industry trends and consumer preferences

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Education

  • Bachelor of Business Administration
    Università Bocconi (Milan), Thammasat University
    2025
    Bachelor of Business Administration

Skill set

Categories