Luis Faria

Providing market intelligence, go-to-market planning, and marketing strategy support to SME's expanding in Europe.

• Developed market entry plans, competitive intelligence reports, and customer targeting strategies.

• Advised on digital marketing initiatives to optimise brand positioning and lead generation.

• Delivered business development insights to support international growth initiatives.

Global manufacturer of access and security solutions (CHF 3B revenue, 16,000 employees)

Led a global team of 50 FTE's (8 direct reports) across marketing, solution training, and project sales, with full OPEX and CAPEX budget execution responsibility. Drove a multi-year transformation program focused on changing a siloed go-to market approach into a scalable global engine for growth in project sales, through pre-sales engineering, solution enablement, offer repositioning, commercial process optimisation, and digital transformation.

• Centralised global project presales into a shared service centre, boosting project capacity and unlocking CHF 380M in project pipeline growth.

• Delivered CHF 1.2M annual savings by streamlining operations, implementing digital tools and consolidating local teams into a global workforce.

• Partnered cross-functionally with regional leadership teams to drive project adoption and global scalability.

• Contributed to corporate strategy development, influencing the C-level to a shift toward digital and service led growth.

• Led the global brand repositioning of a SaaS offer, aligning messaging and value to the SME segment, leading to 40% new customer acquisition and reduced churn.

• Led market insight initiatives to inform SaaS roadmap decisions, improving product-market fit and accelerating adoption in SME markets.

• Launched a global training team, including a new learning experience platform, increasing customer training completion rate by 54% and overall customer engagement by 30%.

• Introduced global sales enablement tools aligned within solution selling and service teams.

Global manufacturer of humidification and evaporative cooling solutions. (CHF 700M revenue, 600 employees)

I developed and implemented global segment strategies for residential, BMS and IoT driven markets. Collaborated with product, sales, and R&D teams to align offerings with emerging customer needs and digital trends.

• Doubled segment revenue by launching value-based pricing and a partner led go-to-market model.

• Developed global market entry and prioritisation frameworks, improving strategic focus across target regions.

• Led product portfolio alignment for BMS and IoT solutions, supporting Condair's digital transformation and product innovation roadmap.