Description

Basel-based Growth & GTM consultant helping e-commerce and B2B teams turn marketing spend into measurable revenue. I combine performance acquisition (SEA / Google AdWords) with web analytics and consulting-grade execution: clear priorities, fast delivery, and a weekly cadence that keeps initiatives moving.

Core focus areas (most requested):

• SEA / Google AdWords: account audits, campaign structure rebuilds, keyword strategy, ad copy testing, budget allocation, negative keywords

• Tracking & measurement: conversion tracking, Google Analytics, Google Tag Manager, KPI reporting, dashboards

• E-commerce growth: funnel and landing page review, conversion optimization (CRO), offer/creative recommendations, scaling plan

• Strategy & execution: growth strategy, go-to-market alignment, 30/60/90-day roadmaps, operating rhythm (weekly priorities + decision log)

Typical engagements:

Google AdWords / SEA Kickoff Sprint (7 days): audit → restructure → conversion tracking checklist → launch test plan → daily optimizations → 4-week optimization roadmap (optional continuation)

Webshop Marketing Optimization (2–4 weeks): CRO quick wins, landing page recommendations, KPI dashboard, weekly action plan

GTM / Execution Sprint (2–3 weeks): priorities, owners, milestones, KPIs, weekly cadence

Background: Account Executive & Lead of European Expansion at BUDDY Inc. (multi-stakeholder B2B). Previously Key Account Manager at British American Tobacco (Top 10% nationally). Since Dec 2025 I’ve been consulting on marketing optimization for multiple webshops.

If you share your goals, current KPIs, and timeline, I’ll propose a clear plan and scope within 24 hours.

Languages

Slovenian
Native or bilingual
English
Native or bilingual
German
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Basel (up to 50km)

BUDDY Inc.
Account Executive & Lead of European Expansion
July 2025 - Today (11 months)
United States
● Own European new business pipeline across sports and live-event stakeholders; manage 20–50 target accounts (clubs, venues, federations, municipalities, sponsors).
● Run full-cycle sales: outbound → qualification → structured discovery → stakeholder mapping → proposal and commercial alignment.
● Build pilot proposals and rollout plans: scope, success KPIs, implementation requirements, stakeholder alignment, and post-pilot expansion narrative.
● Drive strategic conversations with senior stakeholders in the European sports/event ecosystem.
Growth Strategy KPIs and Metric Definition and Monitoring Business development
Independent Consulting
Marketing Optimization
December 2025 - Today (6 months)
● Support multiple webshops with performance marketing and conversion improvements: audit → prioritized fixes → execution support → weekly reporting.
● Focus areas: Google Ads account optimization, landing-page recommendations, offer/creative testing direction, and KPI tracking.
Google AdWords E-commerce KPIs and Metric Definition and Monitoring
British American Tobacco
Key Account Manager
March 2024 - July 2025 (1 year and 4 months)
Slovenia
● Top 10% nationally in sales performance through disciplined territory execution and consistent quarterly delivery.
● Opened ~80 new accounts/month, expanding distribution across multi-site retail (convenience, petrol, grocery).
● Negotiated listings/pricing, executed compliant trade marketing, and improved in-store visibility to lift sell-through.
Business development