Description

I help e-commerce businesses improve operations, processes and execution, which allows teams to move faster, launch on time and scale efficiently.

I have worked in large organizations such as eBay.com and Swiss Post, as well as in growing SMBs such as Klara.ch and Luxoia.com, combining enterprise complexity with hands-on execution.

Across my roles, I have:

delivered large-scale projects and rollouts
improved operational performance (e.g. SEO, cost efficiency, process optimization)
driven measurable impact (cost savings, KPI improvements, scaling operations)

What I help with

🛒 E-commerce operations (end-to-end)

Identify bottlenecks and fix operational inefficiencies
Ensure smooth day-to-day execution across teams
Bring structure into fast-growing or complex setups

📊 Project management (Agile & Waterfall)

Lead projects from planning to execution
Ensure timelines, scope and outcomes are met
Bridge business, product and technical teams

⚙️ Process optimization (Lean Six Sigma)

Analyze and improve inefficient processes
Design scalable workflows
Document and implement sustainable improvements

How I work

Fast onboarding and quick understanding of your setup
Focus on practical solutions (not theory)
Clear communication and transparent progress tracking

Typical missions

Fixing operational bottlenecks in e-commerce teams
Delivering projects and product initiatives (launches, migrations, improvements)
Improving internal processes and team efficiency

Languages & Availability

🇬🇧 English and 🇩🇪 German (fluent)
🇫🇷 French (professional / B2)
🇪🇸 Spanish and 🇮🇹 Italian (basic)
🌍 Available for remote projects worldwide

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual
French
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Bern (up to 50km)

Luxoia Webshop AG
Platform Manager (E-commerce Operations & Strategy)
E-COMMERCE
July 2024 - October 2025 (1 year and 3 months)
Rotkreuz, ZG, Switzerland
Owned E2E e-commerce ops for Luxoia, driving performance improvements, strategic initiatives & platform evolution across ops, marketing & technology.

Key Responsibility
Led E2E e-commerce ops, covering day-to-day execution, performance management & strategic initiatives
Established & delivered weekly & monthly performance reporting to CEO, executive management & investors
Acted as a strategic partner to leadership, supporting decision-making & alignment across business priorities
Managed external partnerships across payments, marketing, dev & logistics, incl. coordination & negotiations
Facilitated ops planning with internal teams, setting priorities & aligning business needs with dev backlog
Key achievements
Improved SEO: avg. ranking 16 → 9, CTR 0.9% → 1.2%
Delivered webshop ownership transfer (Helen Kirchhofer → Luxoia) within 3 months
Established revenue forecasting & KPI reporting, providing weekly updates to CEO/investors
Implemented CSS-based Google Shopping via Channable, reducing CPC (~15–20%)
Evaluated & selected a new webshop ecosystem (Magento 2, Microsoft Dynamics) and an implementation vendor
Built business case for PHP 8.2 upgrade, enabling compliance & future integrations (e.g. Google & Meta APIs)
Strengthened operational alignment by introducing structured planning & prioritization
Implemented TWINT BNPL, expanding checkout flexibility
Scaled content creation with AI (product descriptions, meta data, brand pages)
Contributed to the rebranding from Helen Kirchhofer to Luxoia, participating in workshops to define brand identity (name, logo, colors, slogan)
Identified slow-moving & inactive inventory (up to 7 years without sales) and proposed processes to remove non-performing SKUs
Benchmarked brand portfolio against competitors (105 vs. 66–80 brands) and advised leadership to reduce complexity & improve focus
Project Management Operational Excellence Commercial strategy SEO E-commerce
Moyyn
AI Product Manager Training Bootcamp
E-COMMERCE
November 2023 - November 2024 (1 year)
Completed an AI Product Management Bootcamp, covering AI fundamentals, product strategy and core machine learning concepts (supervised & unsupervised learning)
eBay GmbH
Process Manager Robotic Process Automation
RETAIL (LARGE RETAILERS)
April 2022 - December 2022 (8 months)
Bern, Switzerland
Automated accounting and payroll processes using RPA (Alteryx), improving efficiency and reducing manual workload during a paternity cover assignment

Key responsibilities
Led workshops with outsourced accounting teams (India) to analyze and improve existing processes
Mapped end-to-end workflows and defined requirements in Business Requirements Documents (BRDs)
Coordinated with international development teams (India & US) to ensure smooth implementation
Defined test cases and acceptance criteria for successful project delivery
Performed testing, identified issues and ensured resolution before go-live
Documented processes in Confluence and trained teams for long-term adoption
Key Achievements
Successfully delivered 5 RPA projects for accounting & payroll processes
Re-designed and documented 20+ processes, improving clarity and efficiency
Built a centralized process documentation repository in Confluence
Requirements specification User Testing RPA Atlassian JIRA Atlassian Confluence