Marc Genin

Strategy: Executed end-to-end omnichannel recovery via SAP, PEGA, and Oracle (Phoenix).

Results: Reduced Non-Performing Loans (NPLs) and optimized KPIs through targeted, empathetic negotiation.

Expertise: Maintained premium brand reputation and regulatory compliance using a customer-centric, marketing-led approach in international French-speaking markets.Strategy: Executed end-to-end omnichannel recovery via SAP, PEGA, and Oracle (Phoenix). Results: Reduced Non-Performing Loans (NPLs) and optimized KPIs through targeted, empathetic negotiation. Expertise: Maintained premium brand reputation and regulatory compliance using a customer-centric, marketing-led approach in international French-speaking markets.

Driving data-driven marketing across 12+ EMEA countries to accelerate growth. As Regional CRM Lead for MS Dynamics 365 & Salesforce, I own platform strategy and adoption.

Execution: Orchestrate end-to-end omnichannel journeys (Email, Social, Hootsuite) and audience segmentation.

Optimization: Automate lead nurturing and workflows via CRM, CMS, and LinkedIn Sales Navigator.

Strategy: Align CRM architecture with lifecycles to maximize ROI and personalization.

CRM Champion: Hubspot & Saleforces (Marketing, Sales, Dashboards, Setup, analytics, content, Social)

Own the setup and optimization of your CRM platform, including user management, marketing content creation, Dashboard

• Process Architect: Develop and implement standardized project startup and engagement management processes, ensuring our teams follow best practices.

• Lead marketing strategy(omnichannel), planning, and execution for clients, optimizing ROI and managing budget allocation across various channels.

• Knowledge Curator: Build and maintain a comprehensive knowledge base of marketing processes and tools, empowering the teams to operate efficiently.

• Continuous Improvement Advocate: Proactively identify opportunities to optimize marketing workflows, champion best practices, and drive efficiency.

• Project Manager: Support the execution of marketing projects, ensuring they are delivered on time and within budget.

• Team-Facing Growth: Support EMEA/Global projects, providing HubSpot expertise and training.

• Conducted test-and-learn mindset to analyze results, convey insights to management, and drive high-impact multi-channel marketing campaigns.