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Marie LerouxML

Marie Leroux

Venture support & Market research

€750/day
Lausanne, CH
8-15 years

Average response time: 1 hour

About Marie

Strategic innovation and growth professional with 12+ years of experience operating at the
intersection of corporates, R&D, and startups. Strong background in innovation, venture acceleration, go-to-market strategy, and consumer insights, with a focus on translating emerging technologies and research into concrete growth opportunities. Experienced in market intelligence, investment readiness, and ecosystem building across foodtech, agritech, and science-driven sectors. Known for curiosity, adaptability, and the ability to align diverse stakeholders around clear strategic direction and execution.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Lausanne (up to 50km)

Experience

  • Drinkotec
    Growth and Acquisition manager
    AGRICULTURE
    August 2025 - February 2026 (6 months)
    Nyon, Switzerland
    ● Took on a newly created leadership role and built the go-to-market and growth function from scratch, defining scope, processes, and cross-team interfaces.
    ● Lead the end-to-end go-to-market strategy and growth engine, from ICP definition and value proposition positioning to channel strategy and funnel design
    ● Build and operate a scalable acquisition system, leveraging GTM tools such as Clay and Lemlist, fully integrated with HubSpot CRM
    ● Design and manage automations and workflows within the CRM to improve lead qualification, nurturing, and pipeline visibility
    ● Drive conversion rate optimization across the full funnel, accelerating the sales cycle and improving deal velocity
    ● Collaborate closely with commercial and operational teams to align growth execution with business priorities
    ● Lead product pipeline expansion initiatives, working with R&D teams and external partners to identify, structure, and validate new product opportunities
    ● Act as a bridge between market insights, customer feedback, and R&D, ensuring product development aligns with commercial potential and strategic growth objectives
    Growth marketing Go-to-Market (GTM) Strategy Portfolio Strategy Branding Product Development
  • Sprout Agritech
    Venture associate
    AGRICULTURE
    April 2023 - February 2025 (1 year and 10 months)
    New Zealand
    • Initiated and led outreach to position Sprout's offer with universities and Crown Research Institutes.
    • Led the sourcing and screening of early-stage startups.
    • Crafted value propositions and presented to research managers and tech transfer leads..
    • Delivered hands-on venture support to 16 startups, contributing to customer acquisition and pilot trials.
    • Led due diligence for 10 early-stage startups, including technical feasibility, business models, market sizing, market research, competitive landscape - supporting 3 successful investments.
    • Designed, promoted, and sold a bespoke startup support program to New Zealand's public research organisations.
    • Tracked outreach and conversions via CRM; reported metrics and improved engagement tactics.
    • Board observer at DNAiTECH (molecular diagnostics startup).
    Venture Building Pitch Deck Due Diligence Foodtech
  • Nestlé Dairy R&D
    Project manager - Consumer & Marketplace insights
    AGRICULTURE
    June 2019 - November 2022 (3 years and 5 months)
    Orbe, VD, Switzerland
    • Acted as the strategic link between R&D, markets, and business units to co-develop a 5-year global innovation roadmap.
    • Identified emerging consumer, market, and societal trends to inform long-term portfolio strategy.
    • Led a global segmentation study with 11,000 consumers in 11 markets to guide brand strategy.
    • Managed and delivered multiple cross-market qualitative and quantitative research projects; negotiated contracts with external research agencies.
    • Served as insight lead for nesQino™, a new wellness brand launched in China, accelerating time-to-market by 40% through agile innovation processes.
    Innovation segmentation Quantitative Research Qualitative Research R&D

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Education

  • Master's degree
    ISIPCA
    2014
    Master's degree
  • Licence Degree
    University
    2012
    Licence Degree

Skill set

Categories