Marion B

I managed FELFEL's B2B client portfolio across the Romandie region, developing strong relationships with C-level executives and negotiating contracts that aligned with our strategic goals. My efforts helped to enhance client satisfaction and engagement, solidifying FELFEL's brand reputation. Through a monthly editorial meeting, I worked closely with the marketing team to develop tailored communication materials for the French-speaking part of Switzerland. This included crafting impactful content for e-mail marketing campaigns, newsletters, flyers and digital presentations that effectively communicated our value proposition to B2B and B2C clients. I also improved the clarity of our contractual materials in French and English and oversaw the editing and translating of our digital and print content. I developed communication style guidelines to ensure consistency across all company communications in French and English. My contributions to the sales team included delivering persuasive pitches that showcased the unique benefits of FELFEL's products and services. My involvement extended to helping organize and participating in industry events, expanding our network and connecting us with potential clients. I led a team of four, cultivating a collaborative environment focused on achieving performance goals. Through systematic analysis of client penetration, we successfully identified growth opportunities within each sub-region and consistently met upselling targets. Additionally, I supported team members during sensitive client meetings and spearheaded contract negotiations as needed.

In this role, I ensured high levels of satisfaction within a a portfolio of 55 B2B clients. I recommended enhancements to align our offerings with clients' needs through a systematic analysis of key metrics and evaluated product performance across various client sectors. I organized F&B events within client companies to boost end-user engagement. These events significantly enhanced our brand visibility and provided crucial feedback, strengthening relationships both at the B2B level and with consumers directly. I presented sales pitches to C-Level executives, to highlight the unique benefits of FELFEL's products and services. I managed a sales pipeline focused on the regions of Lausanne, La Côte and Geneva. During this tenure, I proactively adapted and recommended improvements to digital and print communication material for the Romandie region. This included ensuring all content was culturally relevant and resonated well with the local audience, thus enhancing the effectiveness of our marketing campaigns and materials.

As an Assistant Project Manager at The Box Partnership in Hong Kong, I managed three projects within the hospitality industry. I was involved in the development of a comprehensive employee training guide and service guidelines for an independent four-star hotel in Paris. My contributions helped enhance the service quality, aligning it with the luxury standards required to successfully achieve a coveted fifth star. Concurrently, I engaged in detailed market research for a new restaurant venture in Hong Kong. Through extensive benchmarking of current market trends and consumer preferences, I supported informed strategic decisions that led to the successful opening of the restaurant. Lastly, I created service guidelines for a high-end veterinarian clinic in Hong Kong. These guidelines were designed to ensure that the clinic delivered exceptional care and customer service, fostering a unique service experience that set the clinic apart in a competitive market.