About Mark
I help global brands optimise marketing automation, email deliverability, and customer experience through strategic consulting, data insights, and execution. With 18+ years of experience, I translate complex business goals into actionable marketing workflows that drive measurable outcomes.
Certified in Adobe Campaign and IBM Campaign, I have worked across retail, telecoms, banking, insurance, hospitality, and energy sectors. Previously, as co-founder of a consultancy, I scaled the business from a small team to 15 professionals, delivering impactful results and fostering long-term client relationships.
English
Native or bilingual
Spanish
Fluent
German
Basic
Can work on-site
Barcelona (up to 30km)
Experience
- Martech MavensFOUNDER & LEAD CONSULTANTHEALTH AND WELLNESSMay 2024 - Today (2 years and 1 month)Barcelona, Spain• Provide deliverability monitoring, testing, and campaign analysis in Adobe Campaign for a global client, driving improvements across multiple regions.
- Tech Marketer SolutionsHEAD OF ADOBE CAMPAIGN CONSULTINGRETAIL (LARGE RETAILERS)August 2017 - April 2024 (6 years and 8 months)Barcelona, Spain• Engineered enterprise-level deliverability strategies, including DMARC implementation, achieving a 99% sender score, over 90% inbox placement, and industry-leading low bounce rates.• Revived underperforming marketing automation projects by warming new IPs, restoring deliverability, and driving YoY revenue growth and ROI.• Directed the creation of multichannel retail campaigns, delivering +35% revenue, +120% clicks, and a 21% lift in abandoned basket recovery.• Increased email readership by 21% and reduced cancellations across multiple campaigns.• Overhauled campaign build processes, removing third-party reliance and streamlining operations.• Redesigned marketing logic generating substantial annual client savings.
- Tech Marketer SolutionsMANAGING DIRECTORTECHOctober 2018 - April 2024 (5 years and 6 months)Barcelona, Spain• Founded and grew Tech Marketer's Spanish entity from the ground up.• Took over the UK operation during a commercial crisis, stabilising operations and driving recovery.• Increased turnover and EBITDA by 26%, delivering sustained profitability.• Scaled the business to a 15-person team in 3 years, leading recruitment, operations, and growth.PROFESSIONAL EXPERIENCE (cont.)
Recommendations
Be the first to recommend Mark
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Mini MBA, ManagementMarketing Week with Mark Ritson2024Mini MBA, Management
- Mini MBA, Brand ManagementMarketing Week with Mark Ritson2023Mini MBA, Brand Management
Certifications
- Proofpoint Certified Email Authentication SpecialistProofpoint2025
- Google Data Analytics SpecializationGoogle2025