Description

I help brands and startups plan and execute product and brand launches across Europe — without chaos, budget overruns, or missed deadlines.

Fractional Launch Owner with a strong background in finance (FP&A) and hands-on experience leading complex product, brand, and market launches across multiple European markets.

My value sits at the intersection of launch ownership, operational discipline, and financial control — acting as a single point of accountability across internal teams, agencies, and senior stakeholders.

Previously part of Cadillac Europe (General Motors), I have led multi-market initiatives, premium brand activations, and product launches, owning timelines, budgets, risks, and post-launch performance reviews. I typically work through short-term sprints or fractional engagements, supporting founders and leadership teams from launch planning through execution and optimization.

Languages

Italian
Native or bilingual
English
Native or bilingual
German
Basic
Spanish
Conversational

Workplace preferences

Can work on-site

Zurich (up to 50km), Zug (up to 50km)

General Motors - Cadillac Europe
Commercial & Operations Manager (Marketing & Finance)
January 2023 - Today (3 years and 5 months)
Zurich, Switzerland
Owned end-to-end execution of multi-market brand initiatives, product launches, and premium experiential events across Europe.
Acted as single point of accountability across Marketing, Sales, PR, Legal, Retail, and Product
Led launch planning, execution, and operational governance for high-visibility initiatives
Owned budgeting, forecasting, and financial control for commercial and launch activities
Managed agencies, vendors, and partners to ensure operational excellence
Built dashboards and executive reporting to track performance, risks, and outcomes
Product & Brand Launch Execution Multi-Market Launch Management Stakeholder & Executive Communication Vendor & Agency Management Operational Risk Management
General Motors - Cadillac Europe
Senior Finance Analyst (FP&A)
January 2022 - December 2022 (11 months)
Zurich, Switzerland
Led budgeting, forecasting, and financial planning across multiple European markets
Delivered consolidated reporting and insights to senior leadership
Supported launch and commercial decision-making through scenario modelling and ROI analysis
Ensured financial governance and compliance across regions
Budget Ownership & Financial Forecasting Financial Planning & Analysis (FP&A) Scenario Modelling Executive Reporting & Dashboards Commercial Decision Support
General Motors - Cadillac Europe
Finance Analyst (FP&A)
March 2020 - December 2021 (1 year and 9 months)
Zurich, Switzerland
Owned FP&A activities including variance analysis, forecasting, and risk assessment
Partnered with cross-functional teams to improve financial visibility and decision-making
Financial Reporting Variance Analysis Cost Control & Optimisation Cross-Functional Business Partnering Risk Assessment