Description

Consultant indépendant spécialisé en stratégie média, performance marketing et pilotage d’équipes media.

J’accompagne directions marketing et agences dans la définition de leur stratégie média, l’analyse et l’amélioration de la performance, ainsi que la structuration des organisations media et de leurs partenaires.

J’interviens notamment sur :

• audits média et performance

• définition de stratégies full-funnel

• mesure de l’efficacité marketing (incl. MMM)

• gouvernance équipes / agences

• renfort senior ou fractional Head of Media sur des projets complexes

Expérience auprès de marques comme Clarins, Salomon, Decathlon, Club Med, Valmont, Vacheron Constantin, Swatch Group ou Nespresso.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Genève (up to 50km)

fifty-five
Associate Director / Directeur Conseil
July 2022 - November 2025 (3 years and 4 months)
Geneva, Switzerland
Led international media strategy and data engagements for major brands, combining strategic advisory, client leadership and team management.

Responsibilities and scope:
– Senior client partner to global and local marketing teams (CMOs, Media Directors, Digital & E-commerce leads).
– Definition and leadership of full-funnel media strategies and performance audits across paid media ecosystems.
– Oversight of complex consulting engagements including media and tech governance reviews, measurement and effectiveness frameworks (incl. MMM), and large-scale performance optimisation initiatives.
– Management and development of multi-disciplinary teams (media, analytics, adtech), ensuring delivery quality and strategic alignment.
– Contribution to business development, pitches and long-term client relationships.

Key clients include: Salomon, Clarins, Valmont, Vacheron Constantin, Swatch Group, Nespresso.
Paid Media Strategy Team Leadership Marketing measurement Pilotage de la performance marketing Agency management
The One Centre
Partner & Head of Media
January 2018 - January 2022 (4 years)
Sydney NSW, Australia
Creation, Development & Management of the Digital Media BU @The One Centre.
Responsible for Sales, P&L, Team Recruitment & Management, Client Relationship & Delivery + Active participation to the Agency's strategic decisions with the 2 other Partners.

Performance/Growth Digital Media strategies and execution for advertisers - Paid search, SEO, Paid Social, Programmatic, Display ads, Analytics.

Main clients: Decathlon, Club Med, Aircalin, Alices Garden, Greenpeace, Lounge Lovers, Cosette, Vitable, TrueGreen, Ecolab, Ipesup Group, Sothebys, AREC by McGrath, Biotyspa, Sports Heroes, Sesion Tequila, Ofload, Voly, Zambrero
Effilab Australia
Fondateur & Managing Director
January 2015 - January 2018 (3 years)
Sydney NSW, Australia
Founder & Managing Director Australia

févr. 2016 - oct. 2018 · 2 ans 9 mois

Sydney et périphérie

Creation, Development & Management of the Australian branch of Effilab.
Acquired by The One Centre in November 2018.

Performance Digital Acquisition strategy and execution for advertisers - Paid search, Paid Social, Programmatic, Display ads, Analytics.… plus

Digital Marketing Specialist - Paid Seach, Paid Social, Display

juil. 2015 - févr. 2016 · 8 mois

Paris et périphérie

Paid Media account management: strategy & campaign execution

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Master in Management
emlyon business school
2009
Master in Management
Classes Préparatoires Économiques & Commerciales
2005
Classes Préparatoires Économiques & Commerciales

Martin Bersagol

Senior Media Strategy Consultant

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