Description

Globally available executive trainer & coach, based in Zurich, delivering high-impact programs in Leadership, Sales, and Customer Experience.

With 20+ years of international experience, I help organizations develop leaders, drive sales growth, optimize customer journeys, and strengthen employee engagement.

Every session is designed for immediate, practical takeaways that deliver measurable results from day one. I work with all levels • from emerging talent to executive boards • on-site or remote.

Ready to support your next project with impact, energy, and results!

Industry field of expertise

Languages

English
Native or bilingual
Swedish
Native or bilingual
German
Fluent
Spanish
Conversational
Persian
Fluent
French
Conversational
Italian
Basic
Japanese
Basic

Workplace preferences

Can work on-site

Zurich (up to 50km), Geneva (up to 50km), Basel (up to 50km), Bern (up to 50km), Lausanne (up to 50km)

R.M.B. Group, Trainings & Consulting Platform, Geneva & Hergiswil, Switzerland
Founder & Executive Facilitator
EDUCATION AND E-LEARNING
December 2014 - Today (11 years and 6 months)
Hergiswil, Switzerland
Creator of original leadership and service culture frameworks (The Servicizer Mindset™, Eagle Eye Service™, The Art of Hospitality™).
Design and delivery of executive workshops, corporate trainings, and masterclasses in leadership, strategy, sales excellence, and personal development.
Facilitation of C-suite offsites, board retreats, and international training programs across industries and cultures.
Today, R.M.B. Group supports select consulting and speaking engagements in Leadership, Sales Excellence, and Customer/Employee Experience, serving global executive audiences and institutions.
Training Coaching Storytelling Customer Journey Business development
BVIS Group, Bella Vista Institute of Higher Education Switzerland
Vice President & Executive Dean
EDUCATION AND E-LEARNING
August 2023 - June 2025 (1 year and 10 months)
Switzerland
Co-leading the group's global brand positioning, academic program portfolio, PR, and international admissions strategy, including for International School Altdorf (IB School)
Building and managing high-level partnerships with government ministries and diplomatic leaders
Designed and launched a portfolio of executive training programs for VIP clients, ministries, associations, as well as youth leadership camps
Increased student satisfaction and retention by 20% through Student Experience Optimization
Conceptualized and implemented a unique Hospitality & Boarding concept for the IB school with 30+ nationalities
Operational lead for the launch of the new BVIS/LIA Marienburg Campus in Wikon
Corporate strategy Commercial strategy Training Customer Journey Business development
César Ritz Colleges & Culinary Arts Academy Switzerland (Part of Swiss Education Group, SEG)
Dean / Managing Director, Global Engagement Ambassador
EDUCATION AND E-LEARNING
July 2017 - July 2022 (5 years)
Lucerne, Switzerland
Led the Lucerne hotel residential campus (210+ beds, 500–700 students/year), combining academic leadership with hospitality-driven experience, full P&L responsibility, and global brand representation.
Designed and delivered 250+ executive trainings, masterclasses, and webinars for B2B and B2C audiences worldwide.
Facilitated global leadership and engagement programs, strengthening brand presence through “Global Engagement Tours” and hosting the international online competition Cook’n’Battle.
Co-developed and promoted the SHMS Online Executive Master in Hospitality Management in partnership with Kempinski Hotels.
Achieved measurable commercial results with conversion rate of 72–73%, delivering in sales execution, opportunity management, and lead closing strategies.
Contributed to positioning César Ritz Colleges & Culinary Arts Academy Switzerland among the Top 5 globally in the QS Global Rankings
Supported the development of 2,500+ international leaders in training, achieving record retention, satisfaction, and engagement.
Featured in Forbes as “A Hospitality Aficionado & Experience Guru.” https://www.forbes.com/sites/tracybrower/2021/04/25/create-great-experiences-that-make-people-want-to-return-to-the-office/
Commercial strategy Customer Journey Corporate strategy Training Business development

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Postgraduate Certificate in Education
University of Derby & SEG
Postgraduate Certificate in Education
Master-level
School of Economics, Göteborg University
2005
Master-level

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Max Behesht

Executive Trainer | Leadership, Sales & Strategy

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