Description

I’m a Brand & Growth Strategist with years of experience building and scaling start-up brands across Switzerland, Europe, and the U.S. I work with founders, scale-ups, and established companies that want clear positioning, measurable growth, and real business impact not just marketing activity.

What I bring:

Brand & growth strategies that translate into revenue
International market expansion (EU & U.S.)
Go-to-market, positioning & storytelling
Strategic marketing leadership (hands-on execution + direction)
Cross-functional collaboration with agencies, creatives, and internal teams

Proven impact:

Scaled brands from local to international markets
Supported U.S. market entry & manufacturing scale-up
Led branding & co-creation initiatives driving +450% business growth in one year
Built and positioned consumer brands in food, FMCG, lifestyle & innovation

I’m often brought in when:

Growth has stalled and needs a reset
A brand is preparing for international expansion
Founders want a partner who thinks like an owner
Teams need senior strategic direction without a full-time hire
A brand needs creative & out of the box strategy

How I work:

Clear goals. Sharp thinking. Fast execution.

I challenge assumptions, prioritize what truly moves the needle, and focus on results

Available for:

Strategic projects & sprints
Fractional / interim leadership
Brand, growth & market expansion missions

Languages

Italian
Native or bilingual
Serbian
Native or bilingual
Bosnian
Native or bilingual
Croatian
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Lugano (up to 50km), Zurich (up to 50km), Milan (up to 50km)

FoodYoung
Brand Strategy & Co-Creation Manager
RESTAURANTS AND FOOD SERVICE
November 2022 - June 2024 (1 year and 7 months)
Lugano, Switzerland
Spearheaded 7+ CPG & FMCG brand launches (incl. ZAZ Snacks)
Designed narrative-led journeys that strengthened loyalty and desirability
Led co-creation projects with celebrities, chefs, and agencies
Expand and lead new clients (expansion by 450% in one year)
Boosted US & Swiss visibility by 40% via strategic PR and events with positioning rooted in cultural relevance.
Participated in trade fairs, university events and promotional activities
Built and led a high-performing internal and external team (6+)
Directed cross-disciplinary teams to align identity with client experience
Built emotional experience frameworks across storytelling, product, partnerships, and community
Guest Lecturer in Consumer Behavior & next-generation audiences at SUPSI (Economics Faculty)
Brand Strategy Project Management Communication Product Development Digital communication
Freelance / Zhong Art International
Brand Strategy Consultant
LUXURY GOODS
February 2020 - September 2022 (2 years and 7 months)
Italy
Repositioned lifestyle & retail brands for international audiences through communication & positioning strategy
Designed digital & comms strategies
Market & target analysis regarding Gen Z for a fashion luxury brand.
Created partnerships with artists, food ventures, and cross-industry brands, in collaboration with the Tuscan region and the Chinese Ministry of Art.
Brand Strategy Digital communication Go-to-Market Strategy Positioning strategy Market analysis
IED
Collaborator & Tutor University Master Program
RESTAURANTS AND FOOD SERVICE
January 2019 - January 2020 (1 year)
Barcelona, Spain
Mentored 14+ international students on branding, service design, and strategy.
Coordinated real-world branding projects with external partners.
Project Management Brand Strategy Market analysis Positioning strategy Design Thinking