Description

Digital health product leader with 10+ years in international pharma (Johnson & Johnson, Taked, plus recent consulting engagements with Sanofi and Amgen) specialising in scaling regulated digital health solutions across EMEA. Delivered a

medical device app across 12 markets, doubled adoption in six months, and built the KPI dashboards, alliance/agency model, and compliance frameworks that supported it. Strong track record translating global product strategy into market-ready execution, advising local affiliates as a subject matter expert, and partnering with external tech partners on compliant launches. Fluent in English and German.

Languages

English
Native or bilingual
German
Native or bilingual

Workplace preferences

Can work on-site

Lucerne (up to 50km), Zurich (up to 50km), Basel (up to 50km), Bern (up to 50km)

Sparkling Solutions GmbH
OWNER & FOUNDER
December 2022 - Today (3 years and 6 months)
Lucerne, Switzerland
Engaged by four global pharmaceutical clients, Johnson & Johnson, Takeda, Sanofi, and Amgen, across digital, omnichannel, and capability workstreams: HCP/patient website delivery (J&J), travel-market activation for a vaccine launch (Takeda), team development (Sanofi), and omnichannel concept design (Amgen).
Founded and scaled the consultancy to 30+ clients overall; facilitated 30+ LEGO® Serious Play® workshops for ~400 participants across senior leadership and cross functional teams, driving stakeholder alignment and adoption of new ways of working.
Team Development Digital Transformation Change Management Organisational Development LEGO Serious Play
Takeda Pharmaceutical Company
ASSOCIATE DIRECTOR, OMNICHANNEL MARKETING, DENGUE
PHARMACEUTICALS INDUSTRY
July 2021 - November 2022 (1 year and 4 months)
Zurich, Switzerland
Accountable for omnichannel execution of the Dengue launch across EU, USA and Canada, a pre-/peri-/post-launch programme spanning HCP and patient audiences.
Delivered the patient-engagement website knowdengue.com (global master site) and the HCP omnichannel strategy executed by six local operating companies.
Managed a €250K HCP disease-awareness campaign end-to-end (research → asset production → local deployment) across Germany, USA, Canada, Italy, Benelux and Nordics.
Monitored launch and market activities against timelines and deliverables; ensured launch readiness aligned with regulatory approval and cross-functional technical rollout.
Contributed to multi-million EUR omnichannel budget allocation alongside agency partners and global brand teams.
Launch Preparation Project Management Strategy Execution Patient Engagement Product Launch
The Janssen Pharmaceutical Companies of Johnson & Johnson
EMEA HEALTHCARE SOLUTIONS LEAD
PHARMACEUTICALS INDUSTRY
August 2019 - April 2021 (1 year and 8 months)
Zug, Switzerland
Owned the EMEA roadmap, success metrics, and risk management for Care4Today® IBD, a regulated medical device app and digital health solution for inflammatory bowel disease patients, across 12+ EMEA countries.
Doubled the app user base within six months through a targeted market-uptake initiative.
Acted as subject matter expert advising local markets on launch, scaling, and optimization; mentored country teams through 12+ successful Care4Today® launches across EMEA and MEA clusters.
Coordinated 25+ stakeholders across markets, functions, and seniority levels; partnered with external tech and agency partners to ensure compliant delivery in line with medical device and data-privacy regulations.
Built an automated analytics dashboard and led a data scientist on user-data correlations, enabling KPI-driven decision-making, transparent reporting, and impact measurement for global stakeholders.
Project-managed an evidence-generation initiative affirming the value delivered to patients, HCPs, and payors; informed target solution profiles for adjacent patient journey opportunities.
Product management Change Management Project Management Stakeholder Management User Growth