I have always been amazed by the power of visuals and how I can utilize them to communicate and engage with people. The power of visualizing culture, stories and voices. Growing up in the Arab world has made me aware and appreciative of the cultural richness that manifests in multiple dimensions which in turn urges me to visualize it.

Living in an inspiring dynamic culture. I am constantly alternating between the digital and the real world. I like to think ahead, aim to push boundaries and aspire brands to move forward in the digital future.

I believe that there is more in design than creating visuals. I put creativity in strategic use of traditional and new media to communicate and deliver messages in a more effective way. I create engaging identities and memorable experiences that will create a responsive impact. I believe in the future of design and the design of the future.

I am always curious to learn, research, develop new concepts, and solve problems. I look at design from a new perspective and explore multiple points of views. I put design theories and experiences into practice. My work is research and process driven and truly experimental.