About Naomi
I help brands and agencies drive successful campaigns from strategy to execution, bringing clarity and structure to complex workflows. I have hands-on experience in media planning, project coordination, and campaign operations, delivering results that matter. I’ve managed major projects for Havas Media, including the launch of Rivella Gelb (a popular Swiss soft drink) and led successful youth-focused campaigns for SBB (Swiss national railways), such as "GA Night" and "Friends Tageskarte", engaging young travelers with innovative promotional campaigns.
My expertise includes:
• Account & client management
• Project coordination across creative, media, production, and analytics teams
• Paid media strategy & campaign planning (DV360, CM360, Meta, LinkedIn, TikTok etc.)
• Pitch preparation & presentation development
• Campaign operations & setup
• Reporting, insights & optimisation
I love solving problems quickly, streamlining processes, and making complex projects run smoothly. Available for short-term or long-term freelance support.
English
Native or bilingual
German
Native or bilingual
Remote only
Primarily works remotely
Experience
- HAVASFreelance Marketing & Media Project LeadPRESS AND MEDIAApril 2025 - Today (1 year and 2 months)Zurich, Switzerland
- End-to-end project management across briefing, planning, production, and delivery
- Development of integrated paid-media strategies (Digital, Social, Programmatic, TV, OOH, Print)
- Coordination and leadership of internal and external teams (creative, media, production, analytics, partner agencies)
- Set-up, maintenance and rollout of internal planning and collaboration tools for clients
- Performance reporting and strategic optimisation recommendations
- Support in new business processes (pitch preparation, research, presentations)
- Temporary takeover of account and project lead roles during capacity shortages
- HAVASAccount ManagerPRESS AND MEDIAJune 2023 - March 2024 (9 months)Zurich, Switzerland
- Day-to-day management of assigned client accounts, ensuring smooth communication, alignment, and delivery
- Lead and coordinate multi-channel campaigns from briefing to launch, collaborating with strategy, media, creative, and production teams
- Develop paid media and channel strategies
- Manage budgets, timelines, and resources to deliver high-quality work on schedule
- Analyze campaign performance, create reports, and develop actionable optimization recommendations
- Build trusted client relationships, proactively advising on opportunities, trends, and improvements
- dreifive Switzerland AGConsultant in Digital MarketingPRESS AND MEDIAJanuary 2021 - May 2023 (2 years and 4 months)Zurich, Switzerland
- Consulting clients on online display campaigns, RTB, social media advertising, SEA, SEO, conversion optimisation, and digital strategy
- End-to-end conception, creation, and management of campaigns
- Campaign setup in Google Campaign Manager, DV360, Meta & LinkedIn Business Manager, TikTok, Snapchat and Pinterest
- Coordination and execution of pitches for new business acquisition
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Education
- Bachelor of Science in Applied Psychology (BSc), Specialisation in Business PsychologyUniversity of Applied Sciences Northwestern Switzerland (FHNW)2022- Foundations of human psychological functioning and interpersonal dynamics - Psychological perspectives on behaviour in economic contexts - Understanding decision-making, motivation, behaviour and experiences of people in organisational and market environments
- IELTS Academic, C1 LevelBritish Council / IELTS