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Natalia Rodríguez

Digital Marketer, Paid & Owned Media Strategy
  • Suggested rate
    €300 / day
  • Experience3-7 years
  • Response rate75%
  • Response timeA few days
The project will begin once you accept Natalia's quote.
Location and workplace preferences
Location
Barcelona, España
Can work onsite in your office in
  • and around Barcelona (up to 50km)
Verifications

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Verified email
Languages
Categories
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Skill set
Industry fields of expertise
Natalia in a few words
I'm a data-driven creative and can easily toggle between the big picture to the nitty-gritty and back. Enthusiastic for applying my experience to brands, companies and those around me, while having a positive impact on people lives - and the ambition to do that at scale.

Dedicated to create groundbreaking performance marketing that gets results with proven ability to collaborate across disciplines such as Marketing, Sales, Creative, Product and Management, I'm driven for opportunities where I can make a significant and constant impact.

I thrive on change and challenge, and have the ability to energize the people around me and inspire them to do their best work. Methodical and strategic around data and clicks, inherently understanding digital marketing and thinking beyond traditional ad formats and budgets.
Experience
  • Adsmurai
    Paid Media Manager
    FASHION & COSMETICS
    February 2023 - February 2024 (12 months)
    Barcelona, Spain
    Collaborative role within an account team in the fashion&appareal vertical of the agency.

    Functions:
    - Responsible for the success of digital performance campaigns.
    - Management of campaigns, from a strategic vision to tactical recommendations, including analysis and report creation.
    - Serve as a liaison between the operations team and the client.
    - Develop optimization strategies and tactics to maximize ROAS.
    - Assist in designing and delivering performance updates, business reviews, and growth opportunity presentations to key stakeholders.
  • LinkedIn
    Sr Paid Media Strategist - Enterprise
    SOCIAL NETWORKS
    August 2022 - Today (2 years and 5 months)
    Nueva York, NY, USA
    Building strong relationships with LinkedIn Enterprise accounts by driving high ROI in paid media marketing strategy. Working remote for the NAMER region.

    -Managing end-to-end aspects of the media plan including targeting, implementation, optimization, and reporting.
    - Leveraging high-performance marketing expertise to reach Marketing objectives based on data.
    - Leading customer education on paid media, trends, and B2B, B2Talent and B2C marketing.
    - Integration of paid media strategy.
    -Paid media measurement strategy and implementation.
    - Collaborating with product and sales teams to improve service offerings and campaign management tools.
    - Integrating B2B, B2Talent and B2C expertise in the marketing plan.
    Paid Media Sales funnel Web analytics Social Media Marketing Content Marketing LinkedIn Marketing linkedin ads
  • LinkedIn
    Jr Paid Media Strategist - Mid to small businesses
    SOCIAL NETWORKS
    January 2020 - November 2021 (1 year and 11 months)
    Nueva York, NY, USA
    Building strong relationships with LinkedIn mid-market Accounts by driving high ROI in paid media marketing strategy. Working remote for the NAMER region.

    - Managing end-to-end aspects of the paid media plan, including targeting, implementation, optimization, reporting and business relationships.
    - Paid Media Measurement strategy and implementation.
    - Campaign Performance Optimization.
    - Integrating B2B, B2Talent and B2C expertise in the marketing plan.
    Web analytics Lead Generation Paid Media Content Marketing Marketing digital LinkedIn Marketing linkedin ads Display
Recommendations
Education
  • Cum Laude Marketing degree
    Universidad Santo Tomás Colombia
    2018
    Formation in strategic marketing management, specialized to identify and generate value through the direction and measurement of tactical and operational marketing strategies.
  • Bachelor in International Business & Marketing
    Universidad Sergio Arboleda
  • B. of International Business
    Universidad de La Sabana
  • High School Diploma
    Avondale College Auckland
    International High school studies homologation
Certifications