- AdsmuraiPaid Media ManagerFASHION & COSMETICSFebruary 2023 - February 2024 (12 months)Barcelona, SpainCollaborative role within an account team in the fashion&appareal vertical of the agency.Functions:- Responsible for the success of digital performance campaigns.- Management of campaigns, from a strategic vision to tactical recommendations, including analysis and report creation.- Serve as a liaison between the operations team and the client.- Develop optimization strategies and tactics to maximize ROAS.- Assist in designing and delivering performance updates, business reviews, and growth opportunity presentations to key stakeholders.
- LinkedInSr Paid Media Strategist - EnterpriseSOCIAL NETWORKSAugust 2022 - Today (2 years and 5 months)Nueva York, NY, USABuilding strong relationships with LinkedIn Enterprise accounts by driving high ROI in paid media marketing strategy. Working remote for the NAMER region.-Managing end-to-end aspects of the media plan including targeting, implementation, optimization, and reporting.- Leveraging high-performance marketing expertise to reach Marketing objectives based on data.- Leading customer education on paid media, trends, and B2B, B2Talent and B2C marketing.- Integration of paid media strategy.-Paid media measurement strategy and implementation.- Collaborating with product and sales teams to improve service offerings and campaign management tools.- Integrating B2B, B2Talent and B2C expertise in the marketing plan.
- LinkedInJr Paid Media Strategist - Mid to small businessesSOCIAL NETWORKSJanuary 2020 - November 2021 (1 year and 11 months)Nueva York, NY, USABuilding strong relationships with LinkedIn mid-market Accounts by driving high ROI in paid media marketing strategy. Working remote for the NAMER region.- Managing end-to-end aspects of the paid media plan, including targeting, implementation, optimization, reporting and business relationships.- Paid Media Measurement strategy and implementation.- Campaign Performance Optimization.- Integrating B2B, B2Talent and B2C expertise in the marketing plan.
- Cum Laude Marketing degreeUniversidad Santo Tomás Colombia2018Formation in strategic marketing management, specialized to identify and generate value through the direction and measurement of tactical and operational marketing strategies.
- Bachelor in International Business & MarketingUniversidad Sergio Arboleda
- B. of International BusinessUniversidad de La Sabana
- High School DiplomaAvondale College AucklandInternational High school studies homologation