Description

ABM/X Strategy Director with 17+ years’ experience leading enterprise B2B growth programmes across global technology and services brands including AWS, Salesforce, Visa, Fujitsu, Citrix, Kyndryl and Endava.

I help agencies scale client 1:1, 1:few and 1:many ABM/ABX

programmes, delivering account selection and segmentation aligned to growth objectives, developing value propositions that resonate with buying groups, connecting communications and creative strategy, and building GTMs that are viable in practice.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Spanb2b
Strategy Director & ABM Services Consultant
BANKING AND INSURANCE
January 2026 - Today (5 months)
London, United Kingdom
Led enterprise ABM strategy, messaging, and GTM planning for
Foundever across banking and fintech verticals.
Developed account-based messaging frameworks aligning
personas, proof points, and value propositions.
Consulted on account prioritisation, segmentation, measurement
frameworks, and content orchestration.
GTM planner Strategic planning Account based marketing paid media messaging
Fox Agency
ABM Strategy Director / ABM Services Consultant
June 2025 - December 2025 (6 months)
• • Strategy & ABM Consultant (Contract)
• • Led development of agency's ABM proposition
• • Service development, pricing strategy
• • Vendor & partner assessment
• • Shaped ABM pitch strategy, pitch narratives and GTM / media considerations for enterprise accounts to win key accounts
• • Designed ABM creds, processes, resourcing flow and staff training to create a repeatable ABM operating model
Gilroy
ABM Strategy Director
April 2024 - May 2025 (1 year and 1 month)
• • Directed a 1:1 pursuit marketing program across 15 enterprise accounts for Atos/AWS, supporting cloud migration initiatives with tailored GTM strategies.
• • Delivered ABM strategies (1: few and 1: many) for Thales/Imperva's acquisition campaign—creating an alliance-led value proposition and GTM roadmap, earning client recognition and unlocking new pitch opportunities.
• • Spearheaded Salesforce's cross-vertical account strategy, overseeing AI-led research and strategic content development across 13 industries, culminating in a presentation at Salesforce World Tour.
• • Worked globally across key regions – North America, EMEA and APAC
• • Led the messaging and creative strategy for Atos/AWS's CloudCatalyst UEFA EURO campaign, aligning sponsorship to business value.
• • Provided strategic guidance across agency new business and marketing efforts, including 6sense event content to drive ABX engagement.
• • Led the Amex GBT ABM new business pitch which won based on the strength of the creative and 6sense GTM strategy