Nicoleta Serbanoiu

Founder of ReNova Green | Sustainability & Eco-Packaging Consultant

Founder of ReNova Green, a sustainability-oriented startup focused on transforming agricultural and food waste into eco-paper and packaging solutions. I provide B2B consulting services in sustainability, tailor-made strategies for SMEs and corporations, and detailed eco-packaging reports to support companies in reducing their environmental impact while strengthening their market positioning.

My expertise includes:

Circular economy models and eco-innovation for multiple industries (hospitality, retail, food, cosmetics, fashion).

Sustainability reporting & ESG compliance, helping companies align with European standards and communicate transparently with stakeholders.

Green packaging consulting, from material assessment (recycled paper, compostable, bioplastics) to cost–impact analysis and strategic recommendations.

Sustainability roadmaps for SMEs aiming to integrate eco-solutions without compromising profitability.

Key projects include demo case studies for hotels and cosmetic brands, where I developed sustainability mini-reports, KPI frameworks, and eco-packaging proposals tailored to their specific challenges. These pilots demonstrate the tangible benefits of green innovation, from cost savings to brand reputation improvement.

My mission is to combine practical strategies, measurable results, and communication tools that allow companies to transition toward sustainability effectively and profitably.

Worked independently to research and develop green business strategies prior to founding ReNova Green.

Conducted market analysis on sustainable packaging, eco-paper, and food/agricultural waste transformation.

Built relationships with European suppliers (e.g., eco-packaging manufacturers in Romania and Italy).

Drafted financial models and business plans aligned with EU grant opportunities (Start-Up Nation, ClimAccelerator, PNRR).

Designed service concepts such as Sustainability Mini-Reports and B2B eco-consulting packages.

Prepared outreach strategies and client acquisition campaigns for hospitality, retail, and cosmetic sectors.

This role allowed me to consolidate expertise in sustainability consulting, B2B market positioning, and eco-innovation before formally launching ReNova Green.

Supported small businesses and entrepreneurs in developing business and marketing strategies.

Conducted competitor analysis and market positioning for SMEs in retail and hospitality.

Designed communication strategies and digital marketing campaigns tailored to eco-friendly and sustainable values.

Assisted in drafting business documentation, including executive summaries, presentations, and basic financial forecasts.

Helped clients structure proposals for B2B partnerships and improve customer acquisition.

This freelance work provided a solid foundation in business strategy and marketing, which I later applied to sustainability consulting and the creation of ReNova Green.