- In 2006 I began working for Dell Computers. This was a pioneering internal creative role to help bring Dell’s massive online presence up-to-date with thoughtful customer-centric UX design. Dell.com and the Dell brand needed a face lift and an identity realignment. I contributed substantially to moving the massive global brand in a positive and focused direction. When I left Dell as creative director of the in-house Dell Blue team, I was managing 18 creatives, overseeing large parts of the global consumer marketing output and partnering with a wide range of external creative resources and partners.
- My recent role as Head of Brand at Belfast-based Artemis Technologies allowed me to further my interest and experience in green technology. Artemis is the leading provider of 100% electric foiling workboats and public transport vessels. I developed their brand identity, their brand and facilities guidelines and supported product launch campaigns and global event marketing efforts.
- I currently consult for global solar manufacturer Maxeon, supporting a wide range of marketing and branding projects.
- brand identity
- event & trade show marketing
- facilities branding
- web design
- corporate brand guidelines
- presentation material
- social campaign
- sales collateral
- sales enablement
- human resources recruitment marketing
- experiential display
- brand strategy
- photo & video art direction
- product rendering & CGI art direction
- sustainability
- annual reporting
- case study and customer storytelling
- product launch campaign
- hmi & software design
- Sperra3D Concrete Printing for Offshore Renewables - Rebranding and Website DesignENERGY & UTILITIESJune 2024 - September 2024 (3 months)Los Angeles, CA, United States of AmericaNaming, rebranding, website and facilities branding for innovative infrastructure for offshore renewables startup based in Los Angeles.https://sperra.com/
- Artemis TechnologiesBrand Creative ConsultantTRANSPORTATIONAugust 2021 - July 2023 (1 year and 11 months)Belfast, Northern Ireland, United KingdomArtemis Technologies is a maritime manufacturer of 100% electric foiling workboats, public transport and crew transfer vessels. My role was to help build the start-up brand across the entire organisation from its core identity through facilities branding, and all sales and marketing assets. Artemis has since launched 4 workboat and public transport products globally and has a growing brand recognition. Extensive experience developing dynamic product animation and branding for facilities and events.
- Maxeon Solar TechnologiesCreative DirectorDecember 2019 - January 2021 (1 year and 1 month)Maxeon Solar Technologies is a global leader in solar innovation. Built from 35 years of boundary-pushing solar DNA, Maxeon was launched in 2020 as an independent company following its spin-off from US-based SunPower Corporation. I acted as creative director for Maxeon, working under a Transition Services Agreement (TSA). I was focused on the launch/spin-off of the new solar manufacturing brand in over 100 countries.
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- BFAAcademy of Art University1989Graphic Design
- BASan Francisco State University1992Broadcast Communications