About Ònia
Hi, I’m Ònia. I’m a Senior Product Designer with 10 years of experience in the Design Field. For the last year, I’ve been working as a solo Senior Product Designer at an AI startup for grocery retailers designing an assistant that helps people plan their grocery shopping. The product is integrated into several supermarkets across Europe, so I collaborate closely with product, engineering and business.
When I joined, there was no real design system in place, just a few components in Figma, despite the product being planned for multiple integrations. I’m proud that I convinced both the CEO and CTO of the importance of building a proper design system. To bridge the gap between design and development, I closely collaborate with the tech team using vibecoding, which allows us to prototype and iterate at lightning speed. More than that, I created modes within the Design System (DS), allowing me to adapt the screen for different clients with just one click.
What motivates me the most is not only building great products, but also helping teams grow and foster a positive work environment.
Catalan
Native or bilingual
Spanish
Native or bilingual
English
Fluent
French
Fluent
German
Basic
Can work on-site
Zurich (up to 50km)
Experience
- ISDINUX/UI Product Designer & Design Chapter LeadMarch 2022 - Today (4 years and 3 months)Barcelona, SpainISDIN is a leading pharmacy brand in photoprotection, generating €569M in revenue in 2023. At ISDIN I took on building our own e-commerce from scratch and integrated it with the membership platform in Spain, the U.S., France, Italy, Chile, Colombia, Portugal, Mexico, and Peru:-Increased average order value by 20% through UX improvements-Improved user satisfaction (NPS) to 85%-Achieved a 90% QX Score in appearance, reflecting strong user satisfaction with the user interface-Achieved an 83% user registration rate.On top of that, I worked on Innovation Projects, such as Augmented Reality, and B2B Tools for Pharmacies and Skin Advisors.As a Design Chapter Lead, I overlooked and influenced the overall design strategy, overseeing end-to-end design across teams, conduct usability tests, mentor junior designers and contribute to our Design System while keeping up to date with industry trends.Responsibilities:- Leading the end-to-end design process, from the discovery phase to delivery and constant iteration.- Driving cross-functional collaboration between Engineering, Research, Business, PM.- Staying updated on industry trends and influencing the overall design strategy.- Collaborating cross-functionally to help define product strategy.- Creating user flows, wireframes, prototypes and high-fidelity designs.- Collaborating with developers for design implementation, ensuring a smooth hand-off and working alongside them to deliver high-quality design on launch.- Conducting usability test and leveraging insights to improve the UX.- Applying UX design principles/laws, usability heuristics and behavioral design.- Bringing key stakeholders on board early by sharing work often to ensure proper alignment at key milestones. -Training and uplifting junior designers.- Partnering with other product designers to ensure a coherent, consistent and delightful experience for all our users.- Regularly contributing to our Design System (Yuma).
- ISDINUX/UI Product DesignerApril 2020 - March 2022 (1 year and 11 months)In 2020, I joined to lead the design of our new B2C Loyalty Program, which I built from scratch: -We have over 400K members worldwide. -Generated 25,000 monthly active users in the loyalty program. -Implemented a system of personalized rewards, resulting in 30% of users redeeming rewards regularly. Responsibilities:- Leading the end-to-end design process, from the discovery phase to delivery and constant iteration.- Driving cross-functional collaboration between Engineering, Research, Business and PM.- Staying updated on industry trends.- Collaborating cross-functionally to help define product strategy.- Creating user flows, wireframes, prototypes and high-fidelity designs.- Collaborating with developers for design implementation, ensuring a smooth hand-off and working alongside them to deliver high-quality design on launch.- Conducting usability test and leveraging insights to improve the user experience.- Applying UX design principles/laws, usability heuristics and behavioral design.
- Evil LoveAdvertising Art Director & UX UI DesignerFebruary 2018 - April 2020 (2 years and 2 months)Barcelona, SpainResponsabilities:- Leading visual direction for advertising campaigns- Conceptualizing and designing compelling creative solutions- Developing and presenting the projects to clients- Creating design layouts, visual assets and digital products- Overseeing print and digital material production- Strong eye for aesthetics and design- Wireframing- Interaction Design- PrototypingClient: Government of Catalonia
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Education
- Postgrado, Diseño UX/UIIDEP BARCELONA Escuela Superior de Imagen y Diseño (UAO)2020Postgrado, Diseño UX/UI
- Behavioral Design Bootcamp, Teacher: Dani SolanaThe Behavioral School2023Behavioral Design Bootcamp, Teacher: Dani Solana