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Paloma HernándezPH

Paloma Hernández

Digital Marketing, SEO-Content & Copywriting

€150/day
Madrid, ES
3-7 years

Average response time: 1 hour

About Paloma

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • Russian

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • A3Sec
    Marketing & Digital Strategy Analys
    TECH
    October 2021 - November 2022 (1 year and 1 month)
    • Developed and executed a multichannel marketing strategy across social media, website, email, and corporate platforms, increasing brand visibility by 30% and digital engagement by 25% in the cybersecurity sector.
    • Led the go-to-market launch of WOCU, a cybersecurity SaaS solution, driving a 35% increase in website traffic and a 20% growth in qualified inbound leads through HubSpot automation, SEO-driven content, and cross-channel campaigns.
    • Designed and optimized communication and nurturing workflows across key customer touchpoints, improving lead engagement by 22% and retention-focused campaign performance by 15%.
    • Managed brand positioning and digital communication for Spain & LATAM, producing tailored content for technical and executive audiences and contributing to a 20% increase in content-driven lead generation while ensuring consistent brand representation across markets.
  • ARISTON
    Digital Marketing & Communications Specialist
    RETAIL (LARGE RETAILERS)
    November 2022 - November 2023 (1 year)
    • Leveraged marketing measurement frameworks including MMM, ROMI, A/B testing, web/app analytics, CAC, and CLV/LTV to optimize campaign performance, improving budget efficiency by 18% and reducing CAC by 15%.
    • Executed hyper-personalized customer journeys through Salesforce Account Engagement and Adobe Journey Optimizer (+CJA), increasing email open rates by 24%, CTR by 18%, and lead-to-customer conversion by 12%.
    • Supported online and offline marketing strategies across Spain & Portugal, contributing to a 20% increase in e-commerce sales and a 25% growth in digital engagement across key channels.
    • Collaborated on social media, e-commerce, and internal communications initiatives, helping improve customer retention by 10% and strengthening message consistency across 2 markets and multiple audience touchpoints.
  • CEMEX
    Digital Marketing Expert
    PRIVATE EQUITY
    November 2023 - November 2025 (2 years)
    • Managed 10+ cross-functional marketing and innovation projects per year, ensuring 95% on-time delivery and smooth coordination across internal teams and external partners.
    • Improved marketing operations by optimizing martech workflows and reporting processes, reducing manual tasks by 25% and increasing execution efficiency by 20%.
    • Coordinated digital campaigns and strategic initiatives that contributed to a 30% increase in audience reach and a 15% uplift in engagement across key channels.
    • Streamlined project planning and stakeholder alignment across 5+ teams, shortening turnaround times by 20% and improving overall project visibility and execution.

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