Description

I'm a CRM and customer journey consultant for B2B SaaS. I design HubSpot workflows that drive activation, reduce churn, and convert trial users into long-term customers. Recent results: +11.2% activation, -6% churn, €160K in retention-driven revenue.

What I do

CRM and customer journey engagements for B2B SaaS companies where the product works but the funnel leaks after signup. Four buckets:

- HubSpot setup, audit, migration: workflows, segmentation, lead scoring, lifecycle stages, automation cleanup

- Onboarding and activation: persona-based email sequences, milestone-triggered automation, in-product messaging

- Retention and churn reduction: predictive churn flows, NPS/CSAT loops, re-engagement campaigns

- Customer journey analytics: dashboards for activation, time-to-value, cohort retention, automation performance

Where this has worked

At Upfluence (B2B influencer marketing SaaS): owned the HubSpot customer journey stack across 23 launches and 73 enterprise clients. Activation +11.2%, CSAT +4.3%, churn -6%, €160K quarterly revenue growth — from retention, not paid acquisition.

At Global Blue (luxury retail SaaS): designed persona-based onboarding journeys and journey-stage email flows across six EMEA markets. 3,200 partner interactions, 1,324 enterprise users onboarded, €250K in incremental partner revenue.

Currently consulting for B2B SaaS via Emergence Software — evaluating CRM stacks, rebuilding customer journey infrastructure, helping early-stage teams launch HubSpot properly the first time.

Who I work with

B2B SaaS at any stage — Seed startups setting up HubSpot, or scaled platforms cleaning up workflow debt. Whether you're a founder, growth lead, marketing manager, CRM specialist, or ops person making the customer journey work, I adapt to where you are. English and French, across France and Europe.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Lyon (up to 50km), Paris (up to 50km), Grenoble (up to 50km), Nice (up to 50km)

Emergence Software
Growth and Marketing Consultant (Freelance)
DIGITAL AND IT
October 2025 - Today (8 months)
Paris, France
Rebuilt positioning and content strategy for 4 B2B SaaS clients, rewriting core web copy and messaging to better target founder and decision-maker audiences, growing qualified monthly engagement from 80 to 240 interactions (+200%) in under 3 months.
Designed and launched a marketing performance dashboard tracking 8 KPIs across acquisition, onboarding, and lifecycle stages, reducing weekly reporting time by 46% and giving leadership clearer visibility into growth metrics.
Ran multi-channel lead attribution across 4 digital channels (organic, paid, referral, outreach), tracking 150 inbound leads and identifying the highest-converting sources to guide budget allocation.
Developed 4 reusable campaign playbooks and content templates for portfolio companies, cutting campaign launch time from 5+ days to under 3 days and standardising go-to-market execution across teams.
Conducted ICP analysis and market segmentation for early-stage B2B software companies, refining targeting criteria and value propositions to improve inbound lead quality and sales conversion rates.
Evaluated CRM, automation, and analytics tools using structured buy-vs-build frameworks, identifying integration gaps that reduced tool redundancy by 22% and improved marketing operations scalability.
AI Automation Go-to-Market Strategy Growth Marketing Social media Digital communication
GLOBAL BLUE
Digital Marketing Manager
DIGITAL AND IT
February 2025 - August 2025 (6 months)
Paris, France
Planned and executed end-to-end B2B marketing campaigns across Google Ads, LinkedIn Ads, email, and in-product placements for 30+ enterprise retail partners across six EMEA markets, generating €250K in incremental revenue at a 24.6% ROI.
Built and managed 15 multi-market performance dashboards tracking ROAS, CPA, CTR, and budget pacing, improving data-driven decision-making and cutting campaign optimisation cycles by 21%.
Designed persona-based onboarding journeys and lifecycle email flows using HubSpot and Magnolia CMS, driving 3,200 partner interactions and onboarding 1,324 users with tracked activation and engagement KPIs.
Led account-based marketing (ABM) campaigns in collaboration with Sales and Customer Success for strategic accounts, including Chanel and Prada, increasing target-account engagement by 19% and supporting pipeline progression.
Localised landing pages, UX copy, and lifecycle content across six EMEA markets (EN/FR/DE), aligning regional messaging with local customer behaviour and go-to-market objectives.
Managed digital assets, logistics, and on-site branding for B2B trade shows and partner events in DACH, Denmark, and the Netherlands, improving event-related content visibility by 32%.
Translated complex B2B SaaS product offers into clear value propositions and persona-targeted content, supporting digital adoption across luxury retail enterprise clients.
Product Marketing Growth Marketing CMS UX Writing Salesforce
UPFLUENCE
Associate Product Marketing Manager
SOCIAL NETWORKS
March 2024 - October 2024 (7 months)
Lyon, France
Led go-to-market strategy and product launch execution for 23 new SaaS features, including positioning, messaging, sales toolkits, and cross-functional coordination with Product and Sales, driving adoption across 73 enterprise clients in France and APAC.
Built and maintained HubSpot automation workflows for onboarding and lifecycle campaigns (email sequences, segmentation, A/B testing), improving user activation by 11.2%, increasing CSAT by 4.3%, and reducing churn by 6%.
Generated 480 qualified B2B leads (+7%) across France and DACH through integrated inbound and outbound campaigns spanning paid search, LinkedIn Ads, and persona-targeted content marketing.
Created 21+ sales enablement assets — pitch decks, battlecards, feature one-pagers, demo videos, and newsletters — translating technical product features into clear value propositions used in active deal conversations.
Grew quarterly B2B revenue by €160K (+12%) by combining competitive benchmarking, market research, and targeted CRM campaigns to improve pipeline quality and post-sales satisfaction by 15%.
Produced SEO-optimised web content, product landing pages, blog articles, and social media posts supporting 23 feature launches, improving online engagement by 21% and organic search visibility across European markets.
Built KPI dashboards and campaign performance trackers to monitor lead generation, activation, content engagement, and churn, enabling data-driven optimisation of GTM and lifecycle marketing strategy.
Managed an editorial calendar across blog, CRM, and social channels for 8 months, ensuring consistent content output aligned with 6 concurrent GTM launch timelines and B2B audience segments.
Developed 43+ help centre articles, onboarding guides, and product tutorials using WordPress, improving self-serve adoption and contributing to an 11% reduction in support-related churn.
SEO Product Marketing Agile CRM Google Analytics Hubspot