About Pasquale
20 years of global experience in Strategic Communications (Internal, External, Executive), Media Relations, Public Affairs, Issues and Crisis Management, and Sustainability across advanced and emerging markets.
A strategic business partner to senior executives, a collaborative and decisive leader specialized in integrated communications campaigns, digital strategy, and cross-functional partnerships, with proven ability to translate complex technical topics into clear messaging that engages employees and stakeholders.
Passionate about purpose-driven communications that transform organizations, with a track-record of achievements in crisis preparedness, multi-market communications, and leadership coaching, leveraging multilingual and multicultural awareness as well as exceptional stakeholder engagement skills across global markets.
Italian
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
French
Fluent
Can work on-site
Zurich (up to 50km)
Experience
- The Lotus PartnershipFounderMay 2024 - Today (2 years and 1 month)Kilchberg, Switzerland• A collaborative consultancy specialized in multichannel communications, campaign development, and strategic partnerships• Strategic adviser on integrated communications driving visibility, employee engagement, and business impact across diverse markets• From June 2024 till January 2025, Interim Communications Director at the World Business Council for Sustainable Development, leading internal communications and crisis communications preparedness across multiple markets, including stakeholder mapping and media outreach strategies
- NovavaxSenior Director, External Communications, EuropeOctober 2022 - October 2023 (1 year and 1 month)Zürich, Switzerland• Developed and implemented a comprehensive communications strategy aligned with global, regional, and local business goals, establishing narrative frameworks and messaging hierarchies• Served as a key member of the EU Leadership Team and acted as Internal and External Communications Business Partner to the regional VP, enhancing executive visibility and thought leadership• Forged strategic partnerships with industry associations and media to amplify corporate messaging and drive positive brand perception• Led executive positioning and coached senior leaders on effective communications, defining clear goals and KPIs for measurement across digital and traditional channels• Led crisis communications preparedness and response, developing processes for consistent issue management across markets and ensuring brand reputation protection.
- The Millimetre ConsultancyFounder and Managing DirectorMay 2014 - December 2023 (9 years and 8 months)London, UK• Collaborated with national, regional, and global organizations in the design and execution of multi-market communications strategies and stakeholder engagement plans• Led Internal & CEO Communications and contributed to the EMEA NetZero taskforce @ Nestlé Purina EMEA, developing impactful corporate narrative frameworks• Coordinated multi-market brand positioning, stakeholder mobilization, and campaign deployment under pressure of tight deadlines, ensuring consistent messaging across channels• Devised reputation measurement + management plans with actionable dashboards for tracking sentiment and impact, analyzing media coverage and digital performance metrics.
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Education
- Executive Management Program in Business StudiesAmerican College of Greece2013Executive Management Program in Business Studies
- Postgraduate Diploma, Public Policy & ManagementUniversity of York2007Postgraduate Diploma, Public Policy & Management