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Pauline GeninascaPG

Pauline Geninasca

Social Media & Brand Strategy Manager

€450/day
Zurich, CH
0-2 years

Average response time: 1 hour

About Pauline

I help brands transform their social media presence into a coherent and meaningful brand experience.

With a background in digital communication and experience working on agency and brand projects, I combine strategic thinking, storytelling and content creation to build strong and engaging brand narratives. My goal is not only to create content, but to ensure that every message, visual and interaction supports a clear and consistent brand identity.

I support companies, agencies and entrepreneurs in developing social media strategies, brand content, storytelling, Instagram marketing and community engagement. I am particularly interested in projects where creativity meets structure, whether it is building a brand presence from scratch, developing campaigns or strengthening an existing digital ecosystem.

Working in French, German and English, I collaborate with brands looking to grow their visibility while staying authentic and aligned with their positioning. I value close collaboration, clarity and a thoughtful approach to communication.
  • German

    Native or bilingual

  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Zurich (up to 50km)

Experience

  • jim&jim creative agency Projektleitung
    Trainee
    SOCIAL NETWORKS
    September 2025 - February 2026 (5 months)
    Supported social media management and project coordination within a creative agency environment. Contributed to the development of content strategies, brand storytelling and social media planning across different platforms.

    Collaborated on campaign creation, content production and community engagement while assisting project management processes, timelines and team coordination. Worked closely with creative and strategic teams to support brand visibility, digital communication and client projects.

    This experience strengthened my ability to combine creativity, organisation and strategic thinking within fast-paced agency projects.
  • Akris, Fashion House,
    Marketing Intern
    January 2025 - June 2025 (5 months)
    St Gallen, Switzerland
    General support with concept, execution, and reporting of different marketing projects at Akris Coordination of the creation and production of diverse marketing materials at Akris Supporting the monthly competitors' analyses
  • Horde, Communication & Advertising Agency,
    Trainee
    April 2023 - January 2024 (9 months)
    Lausanne, Switzerland
    Worked on brand storytelling, storyboard development and creative campaign concepts. Supported event project management and collaborated with teams to strengthen communication and brand narratives.

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Education

  • Specialized Maturity in Communication & Information
    SHL Hospitality Business School
    2021
    Specialized Maturity in Communication & Information
  • Bachelor's Degree in Digital
    École CREA, OMNES Education
    2025
    Bachelor's Degree in Digital

Skill set

Categories