My name is Peter MacKinnon and I’m a content writer and editor based in London. My clients include YOOX NET-A-PORTER, Charles Jeffrey LOVERBOY, MATCHESFASHION.COM, Thom Sweeney, Reiss, Selfridges, and Ksubi, among others.
I develop brand stories and establish and modify TOV with the purpose of raising conversion. I have a strong background in CRM, editorial, product writing, SEO, and UX.