Raja A.

Building directly on prior fractional engagements, took on the CPTO role for an early-stage PropTech startup navigating product-market fit — with a clear mandate to prepare a credible, investable Series A.

Defined the end-to-end product and technology strategy, aligning every decision with investor KPIs and the fundraising roadmap — ensuring full coherence between vision, execution and financial narrative.

Achieved product-market fit through a rigorous customer-driven approach: continuous discovery cycles, traction validation and rapid iterations grounded in real market signals.

Architected an API-first, modular platform enabling B2B integrations and unlocking monetisation pathways — building the technical foundations for a scalable, investable business model.

Unified Product, Engineering and Customer Success under a shared OKR framework — creating cross-functional alignment rare at this stage of maturity and significantly accelerating collective execution velocity.

Embedded AI capabilities at the core of the product: occupancy optimisation, automated communications and dynamic pricing — turning data into a tangible operational competitive advantage.

Fractional co-founder engagement supporting a HealthTech hardware startup from ideation to MVP validation — operating simultaneously at strategic, product and technical levels.

Co-designed a connected yoga mat and mobile app with real-time AI-powered posture correction — a product sitting at the intersection of hardware, software and embedded artificial intelligence.

Built and shipped an MVP validating core product assumptions through structured user testing cycles — from concept to proof of value in a matter of months.

Defined the business model, unit economics and GTM strategy for investor discussions — ensuring coherence between product vision, industrial reality and financial attractiveness.

Aligned hardware manufacturing constraints with technical architecture — delivering a realistic, executable roadmap within a resource-constrained environment.

- Structured the Product function within the Cloud Platform Engineering BU, securing governance and accelerating execution.

- Deployed discovery-to-delivery governance improving predictability and time-to-market.

- Ensured alignment between Product, Tech and executive leadership on transformation priorities.

- Established unified discovery standards and validation rituals improving product consistency.

4-month transformation mandate completed — delivered governance framework enabling Decathlon's cloud platform team to scale autonomously it's product organisation.