Description

I help companies drive adoption and scale design systems inside the organization. Visit: "brandstructure.design" to see my work and services in detail.

Thanks to my expertise and hands-on experience I can help and mentor teams on how to build a design system library in Figma and deliver documentation, governance and processes and establish a successful design system program inside your company.

I can help you with:

Building and managing a design system library in Figma (tokens, components page templates, documentation)
Translating your brand guidelines into design systems foundations via tokens architecture (color palette, typography, spacings etc.)
Define strategy and governance for your design system
Help mentoring your designers on how to build using a design system and collaorate with developers with efficient handovers
Integrate AI tools in your design system workflow to handle documentation, design decision and creating structured metadata
Work on cultural assessments and help leadership shift incentives to support the design system program

Industry field of expertise

Languages

Italian
Native or bilingual
English
Fluent
French
Fluent
German
Fluent

Workplace preferences

Remote only

Primarily works remotely

Swisscom
UX Lead Design System
DIGITAL AND IT
January 2021 - September 2025 (4 years and 8 months)
Zurich, Switzerland
Drove the strategic vision and roadmap for the Swisscom Design System, aligning it with key business goals. Spearheaded a Figma component library boosting efficiency and consistency. Authored and evangelized design principles and documentation. Mentored and coached designers, scaling the adoption and contribution.
system's thinking Figma design systems A11Y
Swisscom
Senior UX Architect
January 2019 - January 2021 (2 years)
Led UX architecture for the flagship B2C e commerce platform, improving the customer journey for our users. Drove cross-functional collaboration to create seamless omni-channel user journeys.
Swisscom
Experience Designer
January 2017 - January 2018 (1 year)
Designed intuitive UI/UX for key B2C e commerce funnels, improving usability and customer satisfaction. Developed high-fidelity prototypes for user research, enabling data-driven design decisions.