Description

J’accompagne les marques premium et luxe dans l’optimisation de leur visual merchandising et de leur performance en point de vente. Forte de plusieurs années d’expérience sur le marché domestique et travel retail, j’interviens sur des missions de stratégie merchandising, d’activation de marque et d’amélioration de l’expérience client.

Mon approche est à la fois analytique et terrain : audit des espaces de vente, recommandations merchandising, optimisation des parcours clients, mise en valeur des produits et alignement avec l’ADN de la marque.

J’accompagne mes clients sur des projets tels que : audits et recommandations de visual merchandising, lancements produits, activations retail, stratégies de mise en avant en magasin, optimisation de la conversion et du panier moyen.

Habituée à travailler avec des environnements exigeants, je propose des solutions concrètes, élégantes et orientées performance, adaptées aux standards du luxe et du retail premium.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Globe Travel Retail
Visual Merchandising & Brand Activation Specialist
RETAIL (SMALL BUSINESS)
May 2024 - Today (2 years and 1 month)
Genève, Switzerland
• Represented premium and luxury brands in travel retail and selective distribution environments.
• Delivered brand activations, product launches and in-store animations to drive visibility, conversion and average basket value.
• Managed visual merchandising according to brand guidelines, ensuring strong product storytelling, optimal product placement and consistency across displays.
• Advised clients through a premium customer experience, translating brand values into clear benefits and tailored recommendations.
• Collected qualitative and quantitative feedback (sales performance, customer behavior, best-sellers) and delivered structured reports to brand and retail partners.
Trade Marketing brand strategy stratégie merchandising Retail Marketing Luxury Brand Marketing
Lagardère Travel Retail
L'Oréal Luxe Visual Merchandising & Brand Activation Specialist
RETAIL (SMALL BUSINESS)
February 2022 - May 2024 (2 years and 3 months)
Paris, France
Represented L’Oréal Luxe brands within Lagardère Travel Retail in premium and selective retail environments.

Delivered visual merchandising executions and brand activations aligned with global brand guidelines, ensuring strong product storytelling, optimal product placement and consistency across points of sale.

Led in-store animations and product launches to drive visibility, conversion and average basket value, with a strong focus on customer engagement and luxury service standards.

Collaborated closely with retail teams and brand partners to ensure flawless execution, operational excellence and alignment with commercial objectives.

Collected qualitative and quantitative insights (sales performance, best-sellers, customer behavior) and delivered structured feedback and reporting to brand and retail stakeholders to support decision-making and continuous optimization.
visual merchandising Retail Merchandising Trade Marketing Customer Experience brand strategy