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Malt Strategy
Sanjana S.SS

Sanjana S.

Digital Inbound/ Growth Manager

€350/day
Paris, FR
0-2 years
Branding
SEO Content Writing
English content
LLM SEO
CMS

Average response time: 1 hour

About Sanjana

I help B2B SaaS and tech-driven companies grow through organic acquisition, content strategy, and inbound marketing, with a strong focus on turning visibility into qualified demand.

My background spans SEO, content marketing, and growth-led inbound strategies in international B2B environments. I've worked closely with marketing, product, and sales teams to build organic ecosystems that attract the right audiences, nurture them through the funnel, and support long-term growth.

I don't treat SEO or content as isolated tactics. I work across the full organic growth loop, connecting search intent, content structure, and distribution to drive pipeline impact — not just traffic.

How I typically help clients:
  • Build and execute SEO-driven content strategies for B2B SaaS
  • Grow organic traffic and qualified leads through intent-led content
  • Create and optimize blogs, landing pages, and pillar/cluster structures
  • Improve website performance through on-page SEO, AI, and CMS optimization
  • Support inbound funnels with content, email nurturing, and automation
  • Translate complex topics into clear, conversion-oriented messaging
Types of projects I manage
  • SEO, GEO, and content audits with prioritized roadmaps
  • Editorial calendars and long-form content production
  • Website and CMS optimization (Drupal, HubSpot, Magnolia)
  • Inbound campaigns combining content, email, and distribution
  • Performance tracking and reporting (GA4, dashboards, SEO tools)
I've worked across B2B SaaS, fintech, and tech environments, often in international contexts, and I'm comfortable collaborating with multiple stakeholders while maintaining a structured, data-informed approach.

If you're looking for someone who understands organic growth beyond keywords and can connect SEO, content, and inbound strategy to real business goals, I'd be happy to discuss your project.
Luxury Goods

  • English

    Native or bilingual

  • French

    Conversational

  • Hindi

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Global Blue (B2B,
    Digital Content Marketing Associate
    SOFTWARE PUBLISHING
    January 2025 - Today (1 year and 5 months)
    Paris, France
    • Developed and executed LinkedIn content strategies, increasing organic engagement by 6% and enhancing thought leadership.
    • Crafted AI driven, SEO and LLM-optimized blog content and landing pages using SEMrush and generative AI tools, leading to a 20% increase in impressions and 15% growth in organic traffic.
    • Planned and managed content calendars in Magnolia CMS, ensuring 100% publishing consistency and improving multi-channel engagement by 9%.
    • Launched and monitored automated email nurturing sequences with A/B testing to optimize subject lines and CTAs, boosting outreach effectiveness and engagement.
    • Designed executive-level dashboards for performance marketing, enabling data-driven decisions across regional teams.
    LLM SEO Content Management LinkedIn Marketing CMS
  • Schneider Electric (B2B2C)
    Marketing & Communication Specialist
    March 2024 - September 2024 (6 months)
    Grenoble, France
    • Drove a 30% increase in sales enablement effectiveness by analyzing customer journeys and shaping impactful brand narratives.
    • Designed and delivered technical newsletters using Mailchimp and SharePoint, achieved 40% higher open rates and 25% higher engagement.
    • Adapted and localized marketing assets for 4 global hubs, boosting campaign performance by 20% and ensuring global brand consistency.
  • Legrand (B2C)
    Marketing Project Assistant
    April 2023 - October 2023 (6 months)
    Paris, France
    • Optimized SEO for 33 international websites, achieved a 10% monthly increase in organic traffic and improved website performance.
    • Conducted CMS audits and site updates, reduced errors by 20% and strengthened the digital brand experience.
    • Implemented on-page SEO best practices by optimizing HTML tags, including title tags, meta descriptions, and heading structures (H1, H2, H3), resulting in a 16% improvement in search rankings for key product pages.
    • Managed sponsored content and newsletters to strengthen brand positioning.
    • Used Google Analytics 4 to assess campaign impact and implemented enhancements that increase lead conversions by 6%.
Check out Sanjana's experience

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Education

  • Master of Marketing Management
    Grenoble Ecole de Management
    2024
    Master of Marketing Management
  • Bachelor of Management Studies
    Mumbai University
    2022
    Bachelor of Management Studies

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