While every copywriter worth their salt will tell you they’re good at writing, not all of them will fully get to grips with what makes a brand (and their ideal customers) tick. With a research-led approach, I draw on my seven-plus years in digital marketing and copywriting to dig down into brand purpose, which helps me deliver authentic copy that delivers the right message to the right people.
I have plenty of experience of working alongside digital agencies, and I love the collaborative process that comes with it. I’m used to working on high-profile projects with senior leadership teams and stakeholders, and use my natural writing talent to produce work that engages, informs, and encourages action.