Sarah Puyalte

Consultant SFMC Pardot, Adobe Campaign

Expertises :

Marketing Content I Inbound Marketing I Marketing automation I Conversion Strategy I Lead Generation I Lead Nurturing I Lead Qualification I Lead scoring I ABM I Tracking I Growth Hacking

Outils :

Pardot I Salesforce Marketing Cloud I Eloqua I Adobe Campaign I Marketo I Hubspot

Pardot Expertise: Creating campaigns and assets

Pardot User training

Launch and guarantee the performance of Marketing Automation:

Develop strategy and launch marketing automation campaigns

Build, implement and optimize workflows

Develop and optimize the "Lead Management Process"

Track relevant KPIs, set up dashboards and optimize them

Definition of inbound marketing strategy

Define and deploy an adequate digital marketing strategy, according to business objectives

Ensure that the campaign meets the needs of customers and integrates correctly into their Customer Journey

Build and implement all campaigns

Track relevant KPIs, set up dashboards and optimize them

Imagine new ways to acquire leads

Marketing Content:

In collaboration with marketing teams, produce or optimize content across all our channels

Ensure that the content created complies with current regulations

SEO expert, you are the referent on your area and you act in support of the marketing teams.

Ensure the best performance of Web Marketing applications:

Propose improvements on websites and add new features

Update the content of the site, in collaboration with communication and marketing services

Implementation of the necessary actions for change management and facilitator between the Marketing and Sales departments