Description

I don’t believe in overcomplicating marketing.

As a business owner, it can quickly become overwhelming. Too many ideas, too many platforms, and no clear direction on what will actually drive growth.

With a background in Creative Production, I understand the power of visual storytelling and how to capture attention in a crowded space. Combined with my experience as a Digital Marketing Specialist, I know how to place that content strategically across the right platforms to reach and convert your ideal audience.

It’s this balance of creative and performance that allows me to build tailored strategies that don’t just stand out, but deliver results.

I believe in creating systems that are clear, intentional, and aligned with your business goals. So instead of constantly guessing what to do next, you have a direction that feels focused, sustainable, and built for growth.

You don’t need more ideas. You need a plan.

What I can help you with:

- Marketing strategy and audits

- Social media management and content systems

- Creative production and visual storytelling

- Web development support

- Brand consulting and business development

Clients include Mane Forge, Pip Coleman, La Trobe University, and more.

If your audience isn't saying ya yet, let's fix that.

Industry field of expertise

Languages

English
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Basel (up to 50km), Zurich (up to 50km)

SayYa Creative Marketing
Founder and Creative Lead
RETAIL (SMALL BUSINESS)
October 2025 - Today (8 months)
Basel, Switzerland
Provides creative marketing strategy, social media management, content production, and campaign execution for premium lifestyle and outdoor brands across Australia and Europe.
Designs scalable marketing systems including content calendars, performance dashboards, and brand playbooks that enable clients to execute with consistency and confidence.
Builds and directs content production from concept through delivery, managing photographer, editor, and designer networks on two continents.
Advising clients on digital discoverability, channel strategy, and community building ahead of and following brand launches.
★ Clients include premium lifestyle and outdoor brands across Australia and Europe.
Content marketing Social media Video production Strategic planning Brand content
Sea to Summit Switzerland GmbH
Digital Marketing Specialist
E-COMMERCE
March 2024 - September 2025 (1 year and 6 months)
Basel, Switzerland
Owned and executed integrated digital campaigns across nine European markets, covering paid search, paid social, SEO, CRM, email, and organic content simultaneously.
Managed the annual content calendar, asset library, and partner education programme across EMEA, supporting retail and distribution partners with brand Produced post-campaign analytics reports translating performance data into clear strategic actions for marketing, sales, and management stakeholders.
Developed competitive analysis frameworks to identify market opportunities and inform campaign positioning across European markets.
★ 440% increase in lead submissions at EUR 0.30 CPL.
★ 275% increase in Black Friday sales through coordinated multi-channel campaign.
★ 200% improvement in ROAS within six months.
★ Successful launch across 9 new European markets.
Content marketing Social media Email marketing Google Analytics SEO
Creative Freelancer
Multi-market Brand Campaign Producer
EDUCATION AND E-LEARNING
December 2023 - February 2024 (2 months)
Basel, Switzerland
–Led end-to-end execution of a multi-market creative campaign, managing a team of six to deliver 18 high-impact photoshoots within seven days.
–Oversaw pre-production for a social media UGC video series and monitored KPIs through stakeholder reporting frameworks throughout delivery.