Description

I help brands turn content into growth.

As an AI Content & Brand Strategist, I support companies, brands and athletes in building clear positioning, strong narratives and content that performs.

My approach combines strategy, content and AI to create solutions that are not only creative, but also practical and results-driven.

With a background in business administration, marketing and business psychology, I connect strategic thinking with hands-on execution.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Zürich (up to 50km)

SmartContent GmbH
Founder & Consultant
November 2025 - Today (7 months)
Zürich, Switzerland
Dienstleistungen in den Bereichen Marketing & Kommunikation, Markenführung, Public Relations, Social Media und Livestreaming.
Horse Park Zürich-Dielsdorf AG / Rennverein Zürich
Marketing, Kommunikation & Social Media
SPORTS
February 2025 - Today (1 year and 4 months)
Zürich, Switzerland
- Vermarktung des Horse Parks und der Pferderennen, unter Einbezug sämtlicher Marketing- und Kommunikationskanäle wie Web, Social Media, Mailings & Newsletters, Events, Sponsoring sowie Cross-Channel-Kampagnen
- Sekretariat & Marketing für den Jockey Club Schweiz
1741 Group
Head People & Culture / Internal Communication
November 2023 - August 2024 (9 months)
St. Gallen, Switzerland
- Aufbau des Bereichs People & Culture, über 4 Länder und 7 Standorte
- Aufbau der internen Kommunikation
- HR Business Partner inkl. Beraten der Eigentümer, GL und VR