About Simo
Simo has over 18 years of experience across B2B sales leadership, enterprise account management, customer acquisition, and go-to-market execution within the IT and infrastructure sector across EMEA.
He has managed complex enterprise and mid-market sales cycles involving servers, storage, hybrid infrastructure, and data center solutions, working closely with CIOs, IT Directors, procurement stakeholders, channel partners, and technical pre-sales teams on solution positioning, commercial negotiations, and customer acquisition strategies.
Throughout his career, Simo has managed annual revenue portfolios exceeding €3M–€5M+, leading sales engagements ranging from €50K to €500K+ across SMB, mid-market, and enterprise environments. His expertise focuses on enterprise technology buying behavior, vendor evaluation processes, pricing strategy, procurement dynamics, pipeline execution, and sales acceleration within highly competitive B2B environments.
His areas of expertise include
- Enterprise technology sales leadership and business development
- SMB and mid-market customer acquisition strategies
- Enterprise buying behavior and procurement dynamics
- IT vendor selection and competitive positioning
- Pricing strategy, discounting practices, and commercial negotiations
- Channel versus direct sales models
- Pipeline management, CRM optimization, and revenue acceleration
- Sales team leadership and commercial execution
- Go-to-market strategy and sales performance improvement
- Customer decision-making processes in enterprise technology environments
In addition to his corporate experience, Simo is the founder of Step Smarts Consulting, where he advises startups and SMBs on go-to-market strategy, sales execution, pipeline optimization, and revenue growth initiatives.
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Montpellier (up to 50km), Bordeaux (up to 50km), Marseille (up to 50km)
Experience
- Step Smart ConsultingSelf Employed / Majority OwnerJanuary 2026 - Today (5 months)Founded and lead a revenue-focused consulting practice helping SMBs and startups design, optimize, and scale their go-to-market and sales execution.Drive measurable growth by identifying pipeline inefficiencies, improving conversion rates, and implementing structured sales systems from acquisition to closing.Key activities:Conduct GTM and revenue diagnostics to uncover growth gaps and prioritize high-impact actionsDesign and optimize end-to-end sales funnels across digital and outbound channelsImplement execution frameworks to accelerate pipeline velocity and shorten sales cyclesAlign stakeholders (sales, marketing, leadership) around clear revenue targets and KPIsLead short-term execution sprints to deliver rapid, measurable resultsFocus on simple, scalable, and data-driven revenue systems with direct impact on pipeline performance and deal conversion.
- MTI Technology,Senior Infrastructure Servers & Storage Account ExecutiveNovember 2025 - April 2026 (5 months)Paris, FranceFocus sectors: Small, mid-market environments, and multi-site organizations My mission: advise CIOs and IT leadership teams in their strategic technology decisions, ensuring alignment between infrastructure evolution and overarching business objectives.
- Dell Technologies,EMEA Direct Assortment & Demand PlannerMay 2023 - September 2024 (1 year and 4 months)Montpellier, France• • Oversaw product lifecycle management, including planning, launching, sustaining, transitioning, and managing end-of-life.
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Education
- Master of Business Administration - MBAUniversité de Lyon2026Master of Business Administration - MBA
- supérieure d'enseignement techniqueNationalesupérieure d'enseignement technique