Description

I am a Product Designer with over four years of experience building digital products, with a strong focus on UX/UI and product design and a deep understanding of development. I turn research into pragmatic design decisions and reusable patterns to ship intuitive, accessible products, measurable, scalable, and aligned with business outcomes.. With a background in human factors engineering and IT, I can adapt myself quickly to the needs of users and create UX designs that are engaging, minimalist, and impactful.

Languages

German
Native or bilingual
English
Fluent
French
Native or bilingual
Arabic
Fluent

Workplace preferences

Can work on-site

München (up to 50km)

Nourish Hub
Senior Product Designer
HEALTH AND WELLNESS
January 2025 - September 2025 (8 months)
München, Germany
Aligned stakeholders on a clear product direction and realistic MVP scope, defining the product vision through therapist workshops and JTBD segmentation, and prioritizing the service catalogue and booking flows.
Reduced confusion and search time for users after leading user research (user interviews, competitive analysis) and turning insights into personas, user journeys, and a clearer information architecture.
Enabled users to confidently find and book the right service through an end-to-end booking experience (from issue selection to service detail to consultation scheduling) with a responsive UI, strong CTAs, transparent pricing, and accessibility best practices.
Yello Strom
Senior Product Designer
ENERGY AND UTILITIES
September 2023 - September 2024 (1 year)
Enabled evidence-based roadmap decisions by synthesizing pain points from 20+ research sessions into a clear, prioritised product backlog.
Increased plan selection speed and reduced checkout stalls by leading the UX redesign of the sales funnel, clarifying system states and refining microcopy.
Boosted task-completion rates by 45% and cut late-stage revisions by 22% through developing and testing high-fidelity prototypes directly with users.
Improved cross-platform consistency and reduced UI ambiguity by standardising reusable UI patterns for both mobile and web.
Keep Design
Senior Product & UX UI Designer
DIGITAL AND IT
September 2022 - Today (3 years and 9 months)
Utrecht, Netherlands
Led end-to-end design for web/mobile in Healthcare, Wellbeing, Utilities and FoodTech.

Bo*frost
Enabled evidence-based roadmap decisions by synthesizing pain points from 10+ user interview sessions into a clear, prioritised product backlog.
•Accelerated findability and shortened the path from checkout to dispatch by optimising the information architecture, auditing key flows, and clarifying terminology and state transitions.
Increased task efficiency for 100+ planners through clearer user guidance and role- based settings tailored to real operational workflows.
Made the software more consistent, enjoyable, and easier to navigate by creating a scalable design system that clarified UI patterns and strengthened in-product guidance.
Product management User Experience Design User Interface Design Design Thinking User Research