Sandra Cerkauskaite

Founded and lead Stubb Agency, providing fractional CMO and Sales leadership, along with a plug in marketing execution team to growth-focused companies. collaborate closely with Board, C-Suite, Investors, and internal teams to drive business growth in Switzerland and across Europe.

Held full responsibility for managing Nexxiot's marketing and brand strategy across Europe and the US, reporting directly to the CEO.

Nexxiot is a B2B IoT/SaaS provider for cargo logistics.

Responsibilities included:

Data- Driven Marketing Strategy: defined annual marketing objectives, established clear KPIs, and translated goals into actionable roadmaps driving significant funnel growth and achieving a 100% inclusion rate in relevant RFPs within the target industry.

Content Marketing and PR: owned the content marketing strategy end to end, from crafting briefs to producing content in diverse formats (blogs, videos, webinars), integrated into digital campaigns. Achieved a 7× year over-year increase in brand exposure and awareness, with 5,000+ annual media mentions, and established the brand s thought leadership inn logistics.

Growth & Demand Generation: partnered with the sales lead to develop and execute Account Based Marketing (ABM) initiatives, driving funnel growth and building top of-mind awareness among decision-makers across Europe and the US.

Product GTM, Marketing & Positioning: led successful go to-market (GTM) launches for IoT/AI products in Europe and the US, from shipping market need identification to positioning, messaging, and media coverage.

Team Leadership: Built the team from 0 to 4 FTEs and multiple agency partners. Directed content writers, copywriters, designers, marketing specialists, and project managers. Closely collaborated with sales, customer success, product owners, and business development leads.

Pioneered and led the implementation of a new revenue model across 30+ hotels worldwide, reporting directly to the CXO. Took full ownership of strategy, execution, and cross-functional alignment during one of the most challenging periods for the hospitality industry (COVID).

Product Go-to-Market: shaped customer experience and refined product positioning, supported by targeted media coverage and internal engagement to drive adoption.

Cross-Functional Process Rollout: led the introduction of new operational workflows, ensuring alignment across commercial, operations, and product teams to support the successful rollout and scaling of the new model.