About Tatsiana
I am a strategic commercial leader with 15+ years of experience in automotive, mobility, and high-technology environments, including global roles at ZF and collaboration with leading OEMs such as BMW, Rivian, Tesla and next-generation mobility players.
I support companies in navigating complex markets, building strategic partnerships, and successfully positioning advanced technologies within the automotive and industrial ecosystem.
My expertise includes market entry strategies, customer access to OEMs and Tier 1 suppliers, and the structuring and negotiation of complex commercial agreements in technology-driven and highly competitive environments.
I work at the intersection of business, technology, and customer strategy in Germany and the US — helping companies translate innovative solutions into scalable commercial success.
German
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- indépendentAutomotive & Tech Strategy Consultant | Market Entry, Partnerships & Deal StructuringAUTOMOBILEAugust 2024 - Today (1 year and 10 months)Zürich, SwitzerlandAs an independent advisor, I collaborate with leading expert networks including GLG, Guidepoint, Dialectica and Arches, advising investment firms, consultancies and corporate clients on automotive markets, emerging technologies and industry trends.My contribution includes providing strategic insights on market entry, growth opportunities, competitive positioning and the commercialization of advanced technologies within complex and rapidly evolving environments.
- ZF GroupGlobal Manager SalesAUTOMOBILEFebruary 2018 - October 2024 (6 years and 8 months)Friedrichshafen, GermanyLed global OEM engagement and strategic account development forTesla, Lucid, Rivian And Zoox in EV and advanced technology domainsPositioned ZF technologies across electrification, ADAS/AD and safetysystems within evolving automotive ecosystemsActed as key interface between customers and cross-functional teams(engineering, product, operations)Translated customer and market requirements into commercialstrategies aligned with product and engineering capabilitiesLed complex global negotiations and long-term agreements in highlyregulated and safety-critical environmentsBuilt and developed a high-performing team
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Education
- Advanced Negotiator Programs at Schranner Negotiation Institute in Zurich, Switzerland Oct. 2022. Qualified Negotiator Programs at Schranner Negotiation Institute in Zurich, Switzerland 2021Schranner Negotiation Institute2022Negotiations, deal structure and closing