Description

Founder-operator who built and exited a profitable D2C HealthTech (eaze → Blackroll AG, 2025; €2M raised, §20 SGB V certified). Now fractional CMO for seed–Series B D2C, Wellness & Subscription brands.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Zurich (up to 30km)

Blackroll AG
Head of Strategic Revenue
HEALTH AND WELLNESS
June 2025 - Today (1 year)
Zurich, Switzerland
Heading the digital business at Blackroll AG, a PE-backed premium recovery & mobility brand expanding into digital health.

Tripled digital-product revenue in year one (<€1M → €3M+ per year, 3× growth).
Lead strategic revenue acceleration: European expansion, new product launches, and cross-portfolio integration.
Manage a cross-functional team of 10+ across product, marketing, and growth.
Own the digital P&L and go-to-market strategy across the digital portfolio.
Revenue Management Marketing Communication strategy Commercial strategy Team management
eaze
Managing Director & Co-Founder
HEALTH AND WELLNESS
January 2022 - June 2025 (3 years and 5 months)
Berlin, Germany
Co-founded eaze and led the company through a successful acquisition by Blackroll AG in 2025; raised €2M across pre-seed and seed rounds.
Scaled to €1 M+ annual revenue at profitability — rare for early-stage D2C HealthTech.
Achieved §20 SGB V Prävention certification, unlocking reimbursement via German statutory health insurance (GKV).
Launched B2B / Corporate Health channel with first pilot clients; owned corporate strategy, marketing, fundraising, and team building.
Fundraising Team management Strategic planning Growth hacking Paid Social
Nilo Health
Chief of Staff
HEALTH AND WELLNESS
January 2020 - January 2022 (2 years)
Berlin, Germany
Joined as the first employee of Likeminded / Nilo Health, a workforce mental health platform offering counseling, digital tools, and training (merged with Likeminded in 2024).
Led the strategic pivot from B2C to B2B.
Scaled revenue from 0 to €1M ARR — the foundation for the Seed round (Nilo today: €10M+ ARR).
Oversaw marketing and sales, driving business development and client growth.
Built early commercial team and operational backbone.
Commercial strategy Team management Marketing Sales funnel Fundraising