About Torsten Henning
I help companies sharpen their brand strategy and communication in times of transformation – from brand positioning and communication strategy to innovation and AI-driven brand experiences.
With more than 25 years of experience in strategy, brand consulting and communication, I support companies, agencies and startups in developing clear strategic foundations for growth, innovation and market differentiation.
My background combines strategic consulting, creative thinking and innovation expertise. I started my career in advertising and strategy boutiques where I worked as Brand Director and Head of Strategy before becoming an independent strategy consultant and freelance strategy director.
Selected clients
Volkswagen, BMW, Hyundai, Kia, Visa, BNP Paribas, LYNX Broker, Deutsche Telekom, Telefonica, BARMER, AXA, Swiss Life, Bosch, Lufthansa, Henkel
(as well as numerous startups and mid-sized companies)
Selected agencies
Scholz & Friends, Grabarz & Partner, GREY, MetaDesign, wirDesign, Pixelpark,
SapientRazorfish, TLGG, RAPP, Saatchi&Saatchi Pro, think moto, LBiQ, edenspiekermann,
TRAFFIC, HELDISCH, GUD Grüner & Deutscher, GMK Markenberatung
Typical projects
• Brand positioning and brand strategy development
• Communication strategy and campaign architecture
• Innovation workshops and strategic ideation
• Go-to-market strategy for new products
• AI use-case discovery in marketing and communication
What clients value in my work
• Fast understanding of complex business contexts
• Strategic clarity combined with creative thinking
• Strong facilitation skills for workshops and strategy processes
• Experience with international brands and complex organizations
• Reliable collaboration with interdisciplinary project teams
Available for:
• Strategy consulting projects
• Brand strategy development
• Workshops and leadership facilitation
• Interim strategy roles
German
Native or bilingual
English
Fluent
Can work on-site
Berlin (up to 50km), Hamburg (up to 50km), Frankfurt am Main (up to 50km), Köln (up to 50km), München (up to 50km)
Experience
- Scholz & Friends Hamburg GmbH
On Malt
Strategy Director AutomotiveAUTOMOBILESeptember 2021 - December 2025 (4 years and 3 months)Hamburg, DeutschlandTeam Lead / Strategische Beratung für VW Nutzfahrzeuge – globale Einführung der neuen Generationen des Amarok, I.D. Buzz und Transporter (u.a. Strategische Planung, Communication Planning, Connection Planning, Touchpoint Planning etc.) sowie diverse andere Strategieprojekte (u.a. neue Markenstrategie, Einführung ConnectPro Fleetmanagement System, Entwicklung internes Customer Journey Mapping Tool, Multivan Offensive, California Welt) - KontistStrategische MarkenberatungBANKING AND INSURANCEAugust 2021 - January 2022 (6 months)Berlin, DeutschlandStrategische Markenberatung, Entwicklung Markenstrategie, Konzeption und Ausarbeitung Markenhandbuch
- Torsten Henning HenselKreativer Stratege & KonzeptionerCONSULTING AND AUDITSJanuary 2015 - Today (11 years and 5 months)Berlin, GermanyStrategisch-konzeptionelle Beratung zu Markenführung, (digitaler) Kommunikation und Innovation für diverse Direktkunden (B2B, B2C, Startup) und Agenturen (u.a. GREY, Scholz & Friends, SapientRazorfish, TLGG, Rapp Core Dialog, GMK Markenberatung, LBiQ, Metadesign, Publicis Pixelpark, edenspiekermann, Saatchi Pro, Aperto, think moto, GREENKERN (Beijing), VORN Consulting, Project A Ventures, isobar, 26zehn, HELDISCH, GUD Grüner und Deutscher, Plantage iX, TRAFFIC, AMG Communication, waldbranding)
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Education
- MBAI (Master Business with AI)Leaders of AI / Hochschule Fresenius2025
- Magister Artium (Germanistik, Komparatistik, Kunstgeschichte)Universität des Saarlandes2000Hochschulstudium