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Malt Strategy
Valerii BoikoVB

Valerii Boiko

Marketing Director. Growth Management

€800/day
Geneva, CH
8-15 years
Digital Transformation
E-commerce
Marketing
Growth hacking
product owner

Average response time: 1 hour

About Valerii

Marketing and growth leader with 10+ years of experience driving digital transformation, D2C, and customer-centric growth across e-commerce, fintech, and retail. I specialize in building and scaling full-funnel marketing systems - from brand and acquisition to conversion, retention, and loyalty - with clear ownership of business impact, ROI, and unit economics.
My work sits at the intersection of marketing strategy, digital ecosystems, IT-enabled platforms, data, and customer experience, turning complexity into scalable growth models.

  • Ukrainian

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • BAT
    Head of Digital Ukraine
    September 2022 - Today (3 years and 9 months)
    Kyiv Metropolitan Area, Ukraine
    In this role I`m responsible for:
    Defining and executing a digital-first marketing strategy aligned with business, brand and commercial objectives.
    Leading digital and technological transformation across core marketing, sales and consumer engagement processes.
    Building and scaling D2C and e-commerce capabilities as key growth drivers.
    Owning consumer data and Big Data strategy to drive insight-led marketing decisions.
    Driving full-funnel performance across owned and partners channels, with a strong focus on ROI and efficiency.
    Leading consumer experience, retention and loyalty programs to increase lifetime value.
    Orchestrating integrated marketing and communication cycles across touchpoints.



    Digital Transformation Customer Loyalty/ Retention IT Strategy E-commerce Change Management
  • Alfa-Bank Ukraine
    Head of Digital
    BANKING AND INSURANCE
    September 2018 - September 2022 (4 years)
    Kyiv Oblast, Ukraine
    Defining and executing the bank’s digital and growth strategy aligned with marketing, brand, and commercial objectives.
    Leading large-scale digital transformation initiatives impacting customer acquisition, engagement, and operational efficiency.
    Owning a portfolio of customer-facing digital products, like corporate websites and mobile applications.
    Driving marketing performance through budget ownership, KPI frameworks, and ROI-focused planning.
    Leading user acquisition, funnel optimization, and demand generation initiatives across digital channels.
    Designing and optimizing end-to-end customer journeys and sales funnels.
    Building analytics and performance measurement systems to support data-driven marketing decisions.
    Leading cross-functional teams and external partners, ensuring alignment across marketing, product, IT, and business stakeholders.

    Two-time winner of Ukraine’s best fintech advertising campaign.
    Successfully launched multiple customer-facing products, including mobile banking, credit and co-brand cards, SME banking solutions, loyalty program, and digital portals.
    Improved back-office efficiency, by covering tach gap - increasing productivity by 50%.
    Tripled digital channels impact in bank sales volumes
    Developed new mobile app and get 2m active users.
    Digital Transformation Growth Strategy product owner Growth hacking Marketing
  • Eldorado
    Head Of Ecommerce
    RETAIL (LARGE RETAILERS)
    April 2017 - September 2018 (1 year and 5 months)
    Kiev City, KV, Ukraine
    Defining and executing the e-commerce and online marketing strategy aligned with overall commercial objectives.
    Full ownership of online revenue performance, marketing plans, and budgets.
    Acting as Product Owner for the e-commerce platform, ensuring conversion, usability, and business performance.
    Leading demand generation across SEO, PPC, affiliate, comparison platforms, SMM, email and content marketing.
    Planning and executing integrated promotional and advertising campaigns to drive sales growth.
    Building partnerships and joint commercial initiatives with key market players.
    Monitoring performance, preparing executive-level reports, and aligning initiatives with internal and external stakeholders.

    Key results:
    Increased revenue from channel by 90%.
    Growth of e-commerce sales share from 7% to 21%.
    NPS growth from 3 to 49.
    E-commerce Marketing Web development Team management Digital Transformation
Check out Valerii's experience

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Education

  • Google Digital Marketing & E commerce Certificate Learning Design Thinking
    Google Digital Marketing & E commerce Certificate Learning Design Thinking
  • Master's degree
    Kyiv National Economics University
    2011
    Master's degree
Check out Valerii's education

Skill set

Go-to-Market (GTM) Strategy
Growth Strategy
Market-Entry Strategy
Marketing and Communications Planning
Digital Marketing
Branding
Pricing

Categories