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Varvara CheristanidouVC

Varvara Cheristanidou

Strategic Marketing Expert

€600/day
Zurich, CH
8-15 years

Average response time: 1 hour

About Varvara

I work with businesses across the DACH region and Europe, creating culturally relevant, results-driven omnichannel marketing strategies shaped by my international experience with both small businesses and large corporations.

I believe that lasting impact comes from understanding the bigger picture such as mapping your customer journey from the very first touchpoint and uncovering the deeper motivations behind every buying decision.

My structured, hands-on approach and expertise across multiple areas of marketing allow me to design and execute cohesive strategies without the need for additional specialists, ensuring your resources are used efficiently and your goals are met faster.

  • Russian

    Native or bilingual

  • German

    Fluent

  • English

    Fluent

  • Greek

    Basic

Can work on-site
Zurich (up to 50km)

Experience

  • V. Cherist - Immediate wins in leads, growth and retention for 90%+ of clients
    Strategic Marketing Expert
    CONSULTING AND AUDITS
    September 2022 - Today (3 years and 9 months)
    Zürich, Switzerland
    Results: Immediate wins in leads, growth and retention for 90%+ of clients


    Main activities:
    ✔️ Strategic marketing consulting
    ✔️ Go-to-Market strategies
    ✔️ Marketing strategy development (for any channel)
    ✔️ Social media marketing
    ✔️ Corporate branding & Brand positioning
    ✔️ Marketing Audits & Funnel optimization
    ✔️ Localization strategies for international markets
    ✔️ Customer & Market research
    Corporate strategy Marketing Commercial strategy Communication strategy Positioning strategy
  • Planning Fox Ch - 67% ROI, 78% of total sales organically, rating 4.8 out of 5
    Entrepreneurship
    E-COMMERCE
    September 2023 - January 2025 (1 year and 4 months)
    Zürich, Switzerland
    Premium digital planners and stickers for various purposes by Planning Fox. For tablet, desktop or printing.

    Main activities:
    • Corporate strategy
    • Online marketing
    • E-commerce (USA as the main target)
    • Social media management & content development
    • Branding
    • Product research & development
    • Graphic design

    Commercial strategy Corporate strategy Marketing Graphic Design Social media
  • JC New Retail - Analyzed 5 markets, improved reporting, gave strategy recommendations
    Customer and Market research Intern
    FASHION AND COSMETICS
    May 2024 - November 2024 (6 months)
    Zug, Switzerland
    • Market research (fashion industry), big data analysis using Q-research
    • Project management
    • Providing actionable insights and strategic marketing solutions for the DE, AT, CZ, PL, NL and RO markets
    • Cross functional collaboration
    • Optimized data visualization
    • Presentation design and reporting
    Market analysis Project Management Data analysis Needs analysis Reporting

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Education

  • MA Strategic marketing management
    (ISM) International School of Management, Germany
    2022
    Master of Arts
  • Specialist in PR and Advertisement
    UNECON
    2014
    Specialist

Certifications

  • Google Analytics Advanced
    Google
    2022
    Data analysis Google Analytics predictive analysis

Skill set

Categories