About Victoria
With over 12 years' experience in marketing, business development and corporate strategy in major groups and tech start-ups, I'm passionate about helping companies to grow healthily.
I can help you to :
- prepare your marketing and coms for M&A (customer and internal communications, team organisation, change management, market outlook)
- define your brand platform and create messages tailored to your personas
- define your marketing strategy for a new product, a new app, etc.
- implement your CRM and sales/marketing automation strategy
- train your managers and junior team leads
French
Native or bilingual
German
Native or bilingual
English
Native or bilingual
Can work on-site
Zurich (up to 50km)
Experience
- Self-EmployedBusiness Strategy ConsultantMarch 2024 - Today (2 years and 3 months)Providing go-to-market and growth strategy advice to founders, investment funds, marketing and sales teams in tech driven industries (ecommerce, AI solutions, real estate). Research and writing of my second book, about the representation of the manager in media. Continued Education at Oxford (Finance and Psychology) Training for my first marathon
- CasavoMarketplace DirectorOctober 2022 - February 2024 (1 year and 4 months)Paris, FranceOverseeing Marketplace strategy, business planning and PnL. Leading the integration of the Marketplace Product and App in France, partnering with Product and Finance teams. Leading training and documentation production on the new tool for Sales reps. Setting up continuous improvement and a culture of operational excellence. Director of an international 12-person business unit (Customer Success, Sales, Data, OpEx).
- CasavoDevelopment Director (Chief Growth Officer)February 2021 - January 2023 (1 year and 11 months)Paris, FranceDefining strategy for the Marketing, Inside Sales and Recruitment departments (13 HC). Recruited +70 coworkers thanks to digitalisation (CRM + ATS interconnection) and process setup in the recruitment team. Leading global CRM redesign strategy + deployment. Ensured Sales and Marketing training and Business reviews. Led complete rebranding of the Proprioo brand, including website and app, all communication material, and organised media campaign.
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Education
- Certificate of Continued EducationOxford University2024Financial Analysis and Analytics Introduction to Psychology
- Ph. D. in Literature and LinguisticsFreie Universität Berlin / EHESS2015Ph. D. in Literature and Linguistics