About Virsna
French
Native or bilingual
Vietnamese
Conversational
English
Fluent
Spanish
Basic
Experience
- Logifleet SAProduct Strategy | Fleet Management | IoT & Data ProductsSeptember 2024 - Today (1 year and 9 months)Winterthur, ZH, Switzerland• Defined and executed the product vision and roadmap for a mixed construction fleet management SaaS platform, aligning engineering, data and hardware teams across distributed R&D teams in Switzerland, France, Vietnam and Poland• Delivered end-to-end product lifecycle management across mobile applications, telematics hardware, OEM integrations and AI-powered translation services, improving operational visibility for fleet operators• Led cross-functional product delivery using Agile / Scrum, coordinating engineering, design and data teams to ship real-time tracking, analytics and reporting capabilities• Prioritized and managed the product backlog using customer insights, product metrics and business OKRs, ensuring roadmap alignment with strategic objectives• Drove complex API and telematics integrations, enabling seamless data ingestion from vehicle/machine OEM feeds and IoT devices• Acted as the bridge between R&D and business stakeholders, translating technical constraints into clear product strategy and ensuring alignment on product outcomes
- CiteoConsultant Product Owner | Digital Platforms & Sustainability Programs | Non-ProfitSeptember 2022 - August 2024 (1 year and 11 months)Paris, France• Delivered product initiatives supporting environmental education and circular economy programs, impacting digital engagement around recycling and biodiversity• Translated strategic OKRs into product roadmaps, epics and user stories, enabling development teams to deliver high-value features on time• Partnered with product manager, designers and engineers to implement a scalable design system, improving product consistency and development efficiency• Facilitated Agile ceremonies (refinement, sprint planning, retrospectives) to continuously improve delivery and team performance• Ensured delivered features maximized user value and mission impact through continuous validation and stakeholder feedback
- FranfinanceUX Project Manager / Product Owner | Digital Lending PlatformsSeptember 2019 - August 2022 (2 years and 11 months)Rueil-Malmaison, France• Led digital product initiatives across credit subscription journeys, Open Banking integrations and KYC workflows, improving customer onboarding experiences• Redesigned the digital credit application journey, reducing completion time by 30% (10min → 7min) and improving application completion rates• Managed product backlog and specifications for simulation, subscription and e-signature features, collaborating closely with engineering and QA teams• Conducted user research, UX benchmarking and journey mapping to identify friction points and optimize conversion• Implemented FranceConnect digital identity verification within the lending onboarding journey, automating customer identity validation, reducing manual risk analysis by compliance teams and enabling faster lending decisions.• Delivered UX assets including wireframes, prototypes, personas and experience maps, accelerating product discovery and stakeholder alignment• Managed SEO/SEA acquisition campaigns and product analytics, leveraging data insights to optimize growth and marketing performance
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Education
- Digital Marketing & Data AnalyticsEMLV Business School & IIM2019Double master degree
- Digital Marketing & CommunicationsISTEC2017Bachelor
Certifications
- Agile SAFe® V6 Product OwnerScaledAgileFramework.com2023
- icPO - Product OwnerScrum League2023