Yannick Michellod, Digital marketing : SEO, SEA, SocialAds, Analytics

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lausanne (up to 50km), Genève (up to 20km)

Idéative
Digital marketing expert : SEA, SEO, Social Ads, Analytics & Tracking
April 2023 - Today (3 years and 2 months)
Geneva, Switzerland
• Paid acquisition: Campaign strategy, creation, deployment and optimisation of Google Ads, Social ads, Display and Amazon Ads campaigns
• Analytics and tracking: implementation of tracking (GA4, Matomo, Google tag manager, CMP & RGPD), monitoring of KPIs and conversions.
• SEO and Content strategy: Technical audit, content and keywords analysis, netlinking, recommendations and implementation
• Data and Dashboard: Looker studio live reporting.
Agence Yuri & Neil
SEO, SEA, UX/Conversion consultant
January 2021 - November 2022 (1 year and 10 months)
Paris, France
• Conversion rate optimisation (CRO): user path and conversion analysis, UX analysis, optimisations and AB tests.
• Performance reporting and dashboard.
• SEO senior expert: Strategy, Technical & backlinks Audit, Keywords and SEO content strategy, Monitoring
• Paid acquisition : Social ads + Google Ads + Youtube + Landing page optimization

Main clients and missions : Unify (TF1), 20 Minutes, Quelbonplan.fr, Chullanka
Publicis media
Digital Strategy consultant & SEO Expert
January 2018 - January 2021 (3 years)
Paris, France
• SEO Technical audits and implementation of the overall SEO strategy with the client.
• SEO Content strategy and keywords analysis.
• Digital strategy

Main clients and missions : Procter & Gamble, Michelin, Bouygues Telecom

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Master in international affairs
PO PARIS
Master in international affairs
Bachelor in Political science
UNIVERSITY OF BRITISH COLUMBIA
Bachelor in Political science

Check out Yannick's education