Description

I help companies clarify their positioning, sharpen their brand, and translate strategy into measurable marketing results.

With many years of experience as a senior marketing lead and consultant, I support SMEs, growing companies, and decision-makers who need clarity before execution. My focus is on marketing and brand strategy that aligns business goals, customer needs, and channels into one coherent system.

Typical projects include go-to-market strategies, brand positioning and messaging, marketing audits, growth roadmaps, and strategic sparring for management teams. I work structured, pragmatic, and outcome-driven. No buzzwords, no blind execution.

Clients work with me when they want a strategic partner who can think at business level, challenge assumptions, and guide execution with a clear plan. Engagements can be project-based or as a fractional marketing lead.

Based in Zurich, working with Swiss and international clients.

Industry field of expertise

Languages

English
Native or bilingual
German
Fluent
Albanian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Y STUDIO
Marketing & Brand Strategy Consultant
FILM AND AV
May 2020 - Today (6 years and 1 month)
Zürich, Switzerland
Independent consulting practice focused on marketing and brand strategy for SMEs, growing companies, and premium service businesses.

I support founders and decision-makers in clarifying positioning, defining go-to-market strategies, and building coherent marketing systems that align brand, channels, and business objectives. My work typically starts at strategy level and continues into structured execution guidance.

Typical engagements include marketing and brand audits, positioning and messaging frameworks, go-to-market planning, growth roadmaps, and strategic sparring for leadership teams. Projects are handled with a pragmatic, outcome-driven approach, prioritizing clarity, focus, and long-term impact over short-term tactics.

Y STUDIO operates as an independent consultancy based in Zurich, working with Swiss and international clients.
Marketing Strategy Brand Strategy Growth Strategy Content marketing Go-to-market Strategy
CDP SWISS AG
Marketingleiter
RETAIL (LARGE RETAILERS)
November 2017 - November 2025 (8 years)
Zürich, Switzerland
Aufbau und Leitung der gesamten Marketing- und Designfunktion über mehrere Jahre hinweg. Verantwortung für die strategische Ausrichtung, Markenführung sowie die operative Umsetzung sämtlicher Marketingaktivitäten.

Zentrale Aufgaben und Verantwortung:
• Aufbau einer professionellen, strukturierten Marketing- und Designabteilung von Grund auf
• Gesamtverantwortung für Markenstrategie, visuelle Identität und konsistenten Markenauftritt
• Entwicklung und Umsetzung von Marketing- und Kommunikationsstrategien in enger Zusammenarbeit mit der Geschäftsleitung
• Strategische Planung, Analyse und Auswertung relevanter Marketingkennzahlen mit Ableitung konkreter Handlungsempfehlungen
• Steuerung externer Partner und interner Schnittstellen (Stakeholder-Management)
• Kontinuierliche Optimierung bestehender Marketingmassnahmen sowie Entwicklung neuer Initiativen
• Vorbildliche Führungs- und Zusammenarbeitskultur gegenüber Mitarbeitenden, Führungskräften und externen Partnern

Die Rolle verband strategische Verantwortung auf Management-Ebene mit operativer Exzellenz und unternehmerischem Denken.
Marketing Strategy Webdesign Digital Marketing Brand Strategy Photography